Newbie bloggers are often given this advice: Find your tribe. There was even a terrific panel dedicated to this at BlogHer last year. The blogosphere is all about niches and community-building after all, so seek like-minded bloggers and band together. Maybe you do this for personal satisfaction, maybe in hopes of creating the critical mass attractive to advertisers. Maybe both. Maybe neither! Maybe you start looking for kindred bloggy spirits just for the fun of seeing whether there even IS a tribe out there that would have you as a member.
I would like to announce publically that I am seeking a blogging tribe. I am as naked in my need to belong as Kevin Costner’s ass cheeks in Dances with Wolves. He found a tribe and he can’t even act, surely it’s not that hard.
Maybe I’m too schizophrenic. I kind of want to be all things to all people. This is a good skill to have in PR as you are constantly required to straddle the needs of clients, media influencers and parent company overlords. But maybe it’s not helping me in the blogosphere. I probably need to focus a little. And since I can’t expect my tribe – whoever and wherever they may be – to show up on my doorstep bearing flowers and vodka, I am going to be proactive. I am going to grease the skids, as they say.
I submit to you my Top Ten List of Blogging Tribes I Feel Qualified to Join to help you, the reader, better assess whether or not we are destined to be tribal soul mates. All you need do is see if you fit into any of these categories:
- PR people who secretly want to be full-time bloggers earning Dooce-like coin
- PR people who do way more than just plan events and do publicity (pffft)
- PR people who swear on their children’s lives that PR is totally not like “Kell on Earth”
- Moms still losing the baby weight (even though the baby is in elementary school)
- Moms of boys who (literally) climb walls (Audrey McClelland, that one’s for you)
- Moms who can recite entire episodes of “iCarly” word-for-word and think Spencer’s hot
- Moms referred to by their offspring as “Dude” or “Devil Woman”
- American women married to Russian men who argue regularly about parenting tactics
- Droid owners married to iPhone owners who argue daily about those Luke Wilson AT&T ads
- People who are on Facebook because they feel they have to but secretly wish they could shut the account down and just hang out on Twitter
Leave me a smoke signal in the comments if you want to be in one or more of my tribes. Or if you’d like to publically declare your own tribal aspirations.
I had a ball at the Mom 2.0 Summit in Houston last week. The highlight? Moderating a VIP panel – or perhaps I should say VIB (Very Important Blogger) – and living to tell the tale. Did I mention Heather (aka Dooce) Armstrong was one of those panelists? More on that in a minute.
Here’s how it went down. I had submitted a panel idea to the conference organizers about “Bloggers, Brands and the New Publishing Paradigm.” The topic sprang from a post I wrote last year about how marketers and PR people need to rethink how they approach bloggers; it got nice response and you can read it here. I was jazzed when the idea was accepted and designated the closing keynote panel. I figured I’d be one of the panelist and that was great.
Several weeks later I got a note from Laura Mayes (one of the Mom 2.0 organizers and a thoroughly spectacular human being) that I’m actually going to be the moderator and the other panelists will be announced shortly. I’m excited and just a teeny bit anxious because good moderating takes some prep and I now need to work this into my hot mess of a schedule.
Another couple of days goes by and then I see this In Laura’s Twitter stream:
Zoink. I’m moderating three of the most popular bloggers known to man including Heather Armstrong who (for those of you who don’t know) is arguably one of the most famous (and often controversial) bloggers in the galaxy?
My moderator prep anxiety has now gone defcon level 5. And here’s where I must make a confession. I’m a pretty cool cucumber when it comes to professional stuff but you know who gives me the willies? Male CEOs and Very Important Lady Bloggers. Don’t ask me to explain, it’s complicated and for all I know rooted in Freudian issues. Suffice it to say I was nervous about reaching out to Heather, Maggie and Gabrielle to get the ball rolling on panel prep.
But I did and in my neurotic hyper-organized way — as if preparing an important client for a presentation — start hurling emails into the ether with suggestions about discussion topics and Q & A and conference calls…want to guess how well that went?
Right. Not terribly.
Very Important Lady Bloggers are important for a reason. They are busy. They are focused on their blogs (which are their businesses) and their families. With three weeks to go before the conference my anal-retentive discussion guides were not yet a priority in their minds.
Well, they were MY priority and there’s the problem. I was not reading my audience. I was prepping on my terms, not theirs. Which leads me to the most important advice I can offer to anyone preparing to moderate a VIP panel:
It’s not about you. It’s about them.
I don’t care how fancy-pants you are, if you’re moderating a big-deal panel you will be eclipsed. As it should be. You are not the headliner, you are the facilitator who if you’re smart will make the headliners look great.
Cutting to the chase, I will tell you the panel went off really well. It all came together perfectly (if not a little last-minute.) Heather, Maggie and Gabrielle were lovely, created content that made the presentation visual and dynamic, and generally rocked the dais.
Moderating a panel of this stature is kind of like being a jockey – or maybe a rodeo rider is a better analogy (we were in Texas, after all). You climb onboard that filly and do your best to stay on. You listen, you listen some more, you roll with the punches and adjust the questions based on the flow of the discussion. You take the mike only to ask the next question or to clarify a point.
You are not the show. Did I mention already that it’s about them, not you?
I’ve been in the audience for panels where the moderator hogged the spotlight. I’ve been on the panel when the moderator ceded control of the discussion to unruly audiences. My goal was to make sure neither of those things happened and based on the crowd reaction, I think we just may have accomplished it.
[Image via Sarah Hubbell]
UPDATE: More great posts about Mom 2.0 from women a) I want to be when I grow up except that I’m older than all of them; b) should come to my house for a slumber party so I can braid their hair and c) I am inspired by constantly…
Gabrielle “Design Mom” Blair (from the aforementioned panel) here
Maggie “Mighty Girl” Mason (also from aforementioned panel) here
Liz “Mom 101” Gumbiner here
I’ve been trying to write this post since I got to Dubai two days ago but words keep failing me. I fancy myself a sophisticated traveler but nothing prepared me for this place. It’s not just the opulence (which is outrageous), it’s more the sheer FOREIGNESS of it. There are only a few places on this planet I never thought I’d see in my lifetime, and the Middle East is one of them. Moreso in a post-9/11 world. And yet — here I am. I awoke at one point during the 12 hour flight over here and saw on the on-screen flight tracker that we were flying right over Baghdad. That’s when it hit me. I was really on my way to the United Arab Emirates. I’ve been farther away from home before (my husband’s home city of Chelyabinsk, Russia) — but nothing has felt as far away from home as Dubai.
As part of yesterday’s itinerary (I’m here in meetings with my Olay client) we venture into a residential neighborhood to spend time with a Dubai local woman to discuss her skin care routine. Her name is Rasheed and she isn’t much older than I am. She welcomes us into her beautiful home, introduces us to her dimpled 12-year old daughter, serves us juice and coffee. And then we talk through a translator for an hour. About skin care, of course, but also about feeling beautiful, about husbands and kids, about keeping house, about working and getting to the gym. Rasheed is eager to show us her yard, the pheasants and chickens she keeps, her lime and mango trees, the patio that’s under renovation.
I notice tall pots of alyssium, a sweetly-fragrant flower I plant along my borders each spring many, many miles away in New Jersey. It’s the sight of those flowers in their carefully tended pots that gets me. Rasheed and I love the same flowers.
Same way we love our kids and our husbands, and playing with beauty products, and enjoying a chat over coffee.
Maybe not so foreign after all. Imagine that.
So this was me at 5:32 PM last night on Facebook.
If you’re a chick, I bet you had your own “what up with all the colors on Facebook statuses?” moment yesterday. And, like me, you probably had your little moment of epiphany:
As I think many of us now know, someone somewhere invited women to share their bra color on Facebook yesterday without public explanation, all by way of spreading breast cancer awareness (Mashable speculates on the origins of the meme here.)
I actually adore this idea – it does everything a viral campaign should. We saw, we questioned, we buzzed, we laughed, we passed it on. And it was a uniquely chick-ish “social object” to be passing, wasn’t it? Our bra color, for god’s sake. Intimate but not embarrassing, a way to express individuality (I’m talking to you, animal-print ladies) and sisterly solidarity at the same time. And kind of keep the boys out, except when the boys themselves started playing along. Which is hilarious and alarming in equal parts.
BUT. As a cause-related effort? Not as successful. Feels like there was a big missed opportunity here. I’ve done a bit of cause marketing in my time and subscribe to a cardinal rule: tell people what they can do to make a tangible difference. The bra meme got the hard part out of the way – it got us buzzing. It just needed to connect the dots and give us the tools to make a difference.
Is it because this was a grassroots effort started by a woman without ties to one breast cancer organization? Possibly, and fair enough. Was it just intended to “create awareness” without any other call-to-action? Again – possibly (though breast cancer is hardly a disease which needs to be put on the map.) For me, if you gave me a shortened link to share along with my color on Facebook and Twitter which let people click through to make a donation or sign a petition or something else concrete – done and done. I would’ve shared it gladly and hopefully made a measurable contribution to the fight against a disease which has touched every single one of us.
So did you participate in the bra meme? If you’re a marketer or PR person, how would you have handled it as part of a cause campaign?
Thanks to my Twitter pal @karinatweedell for sending the Mashable post and holding my hand as I struggled to understand what all those damned colors meant.
Ugh, I am the world’s laziest blogger. I didn’t manage to hit any of the usual bloggy post milestones — no “Happy holidays to my readers,” no “Year in Review,” no “Predictions for the Year Ahead…” I’ve been too busy this holiday season shredding my carpal tunnels playing Guitar Hero and poisoning the Russian with turkey tetrazzini I made with, uh, slightly aged turkey leftovers.
HOWEVER. I do want to take this occasion to wish you a very heartfelt and belated Happy New Year. I can also say to all my Russian friends (and those who love them) — Merry Russian Christmas. I wish everyone who comes in contact with this blog all the best for a healthy and happy 2010. Thank you for reading my scribbles. It means a lot to me, it really does.
To make myself feel a little less slackerific and prove that I have actually thought recently about this industry of mine (not just turkey salmonella and Guitar Hero), I am sharing a video interview I did before Christmas with the one and only Owen J.J. Stone a.k.a. “OhDoctah.” For those of you who don’t know, Owen is a brilliant vlogger and social media consultant who actually knows his stuff and doesn’t spout jargon at you all day. No snake oil, just smarts and a WHOLE lotta charisma. To know him is to love him, which I learned the moment I met him at the 140 Character Conference in LA last fall. You can find him here and here on Twitter or at his company website (IQMZ).
Anyhowdy, we sat down to jaw about public relations and social media; check out our conversation here.