Time for another PR Mama guest post, and what the hey, let’s hear it for the boy…again. I had such a good time hosting PR Cog last time, I decided to invite another one of my favorite social media dads over to discuss balancing family and work life in this crazy business of ours. And by the way, as I’m about to dive into a roiling sea of estrogen at the Type A Mom Conference over the next three days, this may be the last you hear about men and dads for a while.
Scott Henderson is currently the cause marketing director for MediaSauce, an Indiana-based agency that helps corporations and non-profits create and implement online strategies to achieve transformational growth. I first encountered Scott when he left an epic comment here at PR Mama that really should’ve been a full post – it was full of such great stuff, I printed it out and carried it around with me to meetings for weeks. I liked quoting Scott in discussions about cause marketing; it always made me sound smart. The post I had written that inspired Scott’s three-screen comment was in praise of his terrific work with Tyson Foods and the Pledge to End Hunger campaign (if you remember the Social Media Smackdown at South by Southwest last year, then you’ll know what I’m talking about.)
Filling My Dad’s Shoes
What makes us so special? Moms and dads have had to balance parenting responsibilities with social and work duties ever since we created this thing called “civilization.” Like most men, I judge myself as a father using my own dad as the gold standard. I’ve been blessed with two loving, encouraging parents. My mom and dad have given me a lot of love and attention in my life. They’re not perfect, but they have done a great job.
My dad, “Dr. Bill” as everyone in the neighborhood called him, has always been in my life and there for some of my highest and lowest moments. He was the all-time quarterback for the neighborhood football games we played in our front yard. No matter what the sport, he made a point of showing up for my games and even coached when he could.
He and I tackled a number of projects for cub scouts and school. While we didn’t win any blue ribbons, we did rack up a shoebox full of participation ribbons (this was before kids received a trophy for everything). The single proudest moment of my teenage years came when my dad was there to see my only first place finish at a swim meet in high school one early Saturday morning. It meant so much to me that he was there to cheer me on and treat me to a post-meet celebratory breakfast.
Unlike Dr. Bill, I travel a lot for my work and that’s something I have had to figure out on my own. Don’t let me fool you – I’m still trying to find the right balance. Every job’ve had since college has involved a good deal of roadwork. It’s not that I loathe it. On the contrary, I enjoy traveling and couldn’t imagine having a job that kept me in one place all the time.
In fact, I am writing this post while on a work trip to Champaign, Illinois. Giving my calendar a quick glance, I see this is my fifth work trip in six weeks. That’s a lot of disruption for our three-person family.
For the past eight years, I have said goodbye and given that “one last hug and kiss” a lot to my son, Ethan. He’s never known me not to travel in his eight years of life, but it’s not something he wants.
Before I left last night, I decided to interview him as part of this guest post. Here’s what I learned:
- He likes when I bring him home souvenirs like the small White House I picked up from a gift kiosk in Washington DC.
- He also likes it when I bring home sweet treats like the delicious goodness from www.thecrispery.com.
- If it were up to him, he would make it a law that dads would never have to travel without their families.
When I take the time to think about it, I realize that my son is forming his gold standard for fatherhood by how I’m doing as his dad. That’s an amazingly heavy responsibility, especially with all the traveling I do. I hope he will feel one day about me as I do about my dad.
I like this guest posting thing and am officially on the hunt for other mothers working in PR, especially those who work in offices. Is it me, or are we underrepresented in the blogosphere? We don’t even have a proper acronym. There are SAHMs, WAHMs…what’s the label for broads who squeeze into Spanx and schlep to offices every day? WOOHMs (moms who work out-of-home)? Maybe WIOMs (for moms who work in-offices)?
I prefer WOOHM (rhymes with womb).
So while I’m off scouring the internets for PR-focused WOOHMs to guest post here (’cause they’re my tribe and I learned at BlogHer that I gotta find my tribe) I thought you might enjoy a little gender-bending diversion. That’s right: a guest post from a PR Papa.
As PR guys go, it doesn’t get much better than PR Cog. As many of my social media pals know, “PR Cog” is the pseudonym for a PR practioner here in NYC who chooses to blog anonymously about our industry because, as he’s said, “someone’s got to.” Cog is smart, funny, accomplished (I think…if only I knew where he actually works) and always there to lend a digital helping hand to a colleague in need. And he’s a dad, father to two young “coglings.” So without further ado, I give you this view from the other side, that of a working PR dad:
Same Conversations, Different Audiences
I’m relatively new to the world of PR. Most anyone who follows me knows I basically came into it because I previously worked in my area of PR specialty — the clients feel comfortable talking to me and I did a significant amount of writing in college for an extra-curricular project, so I’ve got most of the necessary tools in my toolbox.
Needless to say, it was trial by fire — learning as I went along. I still do, in fact. Some from my colleagues and more recently, the wonderful group of people on Twitter and (specifically) my cohorts at [shameless plug] PRBreakfastClub.com .
As my responsibilities grew over time at my agency, I found it increasingly difficult to balance the time at home with the Coglings (an hour or so in the morning and another in the evening before bedtime) and work.Inevitably as soon as I’d arrive home, there was some sort of crisis — a lost briefing book for a client on the west coast, the limo service for the desksides has to cancel because of Fashion Week and I need to track down a Town Car to play driver, or (one of my favorites) Client A sues Client B and both call us for the work.
Recently, based on a tweet from the exceptional Heather Silverberg I’ve realized the balance problem isn’t caused by the schedule, but because I’m having the same conversations at work as I am at home. You doubt it? Try this conversation on for size:
Cog [to child]: Cogling, do you want to wear your red shirt or green shirt today?
And now this:
Cog [to client]: Did you want to start the meetings at 10 or 11 during your visit?
Same conversation, different audiences. Same result, too. Unanswered calls (one across the room, one across the country) seeking an actual answer and a look (or sound in the case of the client) of confusion that the question was an ‘or’ proposition and that both can’t be done simultaneously (ok, I guess Cogling could’ve worn two shirts, but we’re not letting him know that’s an option).
Think this is only a one time problem? How’s this?
Cogling [playing next to Cog while he reviews some emails]: Daddy, can I have your little thing? [He was referring to the iPhone, people….the perverted jokes are my territory.]
Cog: Sure [handing over phone after loading one of the games].
Cogling [after Cog moves to the laptop to continue reading emails]: Daddy, can you show me Moon pictures on that?
Cog: Sure [loading up some moon videos on YouTube]. Can I have the phone back?
Cogling: I want them both.
Cog: Client, great news, the Wall Street Journal loves your story. They want it as an exclusive.
Client: Great. What about the Times?
Cog: Well, if we give it to the Journal [with emphasis] as an exclusive, we can’t leak it to the Times.
Client: Why not? I want them both.
So, for all the other PR Daddies out there, consider all the frustrating calls you’ve had with clients lately. If they feel oddly familiar, it might just be because you’ve had the conversation with your own very special (and short) live-in client.
PR Cog is a PR Pro at a mid-size Manhattan PR agency, and father of two Coglings. You can find him on Twitter, Facebook and at two blogs: PR Cog’s Gear Grindings and PRBreakfastclub (of which he is editor).
It’s been a long-time goal of mine to include guest posts here on the outside chance that not everyone subscribes 100% to my particular worldview and wants to hear from other “PR mamas.” There are certainly lots of them out there, women like me hustling to keep all the balls in the air while doing right by clients, colleagues, friends and family (and not losing their minds in the process.)
I can’t think of a better inaugural PR Mama Guest Star than Valerie Merahn Simon, Senior Vice President at BurrellesLuce and mother of two little ones (a seven-month old and three-year old). I first encountered Valerie on Twitter about four months ago while shamelessly offering free beer to whomever signed on as my 400th follower (and don’t ask why 400 was an important milestone because I just don’t remember. I blame the beer.) Valerie was the lucky winner and although she politely declined her prize (something ridiculous about not drinking while breastfeeding), she became a fast Twitter friend. By her own description, Valerie is “a proud PR Mama who strives to learn something new (about both PR and motherhood) each day.” She writes a national public relations column for examiner.com and is a co-founder and host of #PRStudChat, a monthly twitter chat between PR professionals and students moderated by fellow PR mom Deirdre Breakenridge.
THE CAR RIDE
Lunches? Check. Extra clothes? Check. Computer? Check. Purse, Cell Phone, Keys? Check, Check, check. I put the key in the ignition, only to realize that I forgot diapers. Again. “Wait just one second,” I say to the sleepy faces in the back seat and run back inside.
“Mommy forgot,” the 3 year old tells his 7 month old sister. “What’d you forget ‘dis time mommy?”
Back in the car, pull out of the garage. 6:45 am. Whew. Still should be on schedule. “Mommy?” says the 3 yr old. “Where’s Daddy?”
“Daddy is in Miami” I explain for what seems like the millionth time. It has not been easy to explain to a 3 year old that Daddy got a new job and had to go to the company headquarters for 3 weeks of training.
“Your Ami?” asks the 3 year old. “Why’s Daddy in Your Ami?”
“Not Your Ami. Miami…” I start to explain. Then I stop. New approach. “Daddy got on a plane, just like in the story we read.”
“Daddy can’t go in ‘da plane mommy.”
“Yes, he can”
“No he can’t!” (repeats for 5 minutes before child starts to cry) “There are pirates on da plane. They’re bad guys! Daddy can’t go on da plane! ”
“Pirates?” Huh? “No… the Pilots go on the plane. Not pirates. The pilots are good guys.”
Silence. Acceptance. Just in time to realize the light is turning red. And there’s a police car on the corner.
“Red means stop mommy!”
Step on brakes. Hard. Antilock brakes kick in.
“What’s ‘dat noise mommy?”
“Don’t worry, mommy’s just having a little trouble with the brakes in the car.”
“Uh oh!” (turns to baby sister) “Oh no, mommy’s in trouble. She’s breaking the car!”
“Mommy’s not breaking the car. “
As for whether or not mommy’s in trouble… I glance at the clock. 7:05 am. We have arrived at “school” with plenty of time. The blackberry is quiet. All is well at the office. I look at the sweet faces in the rear view mirror. Happy faces quietly smiling back at me. No, I’m not in trouble. Not today.