It’s been a great run over here at wordpress.com but it’s time to put on my big girl britches and hike it on over to my VERY OWN self-hosted site heretofore known as prmama.com. Please reset your feeds and blogrolls to http://prmama.com (if you don’t mind) and come visit soon!
Okay, I give. You dangle a shiny digital penny, I’m gonna grab. Test driving Posterous to see how it goes. I admit the idea of posting on the fly…with a bit more space than 140 characters…is very appealing.
So I’m down with Posterous…just not with digerati posturing. Blogs are NOT dead. (Long live blogs.)
(Let’s see how this picture thing works. This is a picture of Verushka, the amazing Russian model from back in the day. It’s neither here nor there, I just love the picture.)
Am on vacation right now and you know, I really did have very grand blogging aspirations for these two weeks. Am not so sure the fingers are gonna be flying as fast as I had expected over the old keyboard. So forgive the lack of new posts for the next week or so. Though you know, I might surprise you. And of course, I’ll continue to bang away senselessly on Twitter, feel free to chill with me over there. (It’s where all the cool kids are hanging out this summer.)
Am knee deep in the new business hooplah. This is a good problem to have. Nevertheless, it is all consuming so am on a little blog break till next week. Back atcha soon, hopefully with happy tales of triumph to share.
Unless you’re a hard core Star Wars geek, a five-year old, or the parent of a five-year old, I’m guessing you didn’t hotfoot it to the multiplex last month to see “The Clone Wars.” If you had, you would have been introduced to Anakin Skywalker’s padawan Ahsoka — or, as we say in this galaxy — his apprentice.
I’ve been referring to the folks at Cone Inc. as the Jedis of Cause Marketing lately because — well, because they are. And I want to be their padawan. I like where I work very much, don’t get me wrong, it’s just that I’m supposed to be something of a CRM expert at this agency but not a day goes by that I don’t learn something new and feel humbled by the great Cone blog. Making me feel like a padawan, minus the orange skin and tentacle-like headdress.
Do check out today’s post on investing versus giving, a brilliant distinction that sums up for me what’s most exciting about where cause marketing is going these days.
Would you study the same thing in college if you could go back and do it over again? I was an Art History major back in the dark ages and while my plans to be a professor were derailed long ago, I find myself using my liberal arts skills plenty in my PR work. Critical thinking, presentation skills, oral and written communication…all that good stuff. Plus I got to look at paintings all day for 4 years (6 if you count the M.A. study). So all good, no regrets.
That said, can’t help but be jealous of today’s college students when I read things like this post by Sara Quinn of the Poynter Institute, recapping a Q&A with Karl Gude who teaches information graphics to visual journalism students at Michigan State. I’ve always been fascinated by how ideas and data can be presented visually, and try to do a good job of this when presenting to our clients. Our medium for better or worse is still Powerpoint (I know, I know. My cool Mac friends tout Keynote and there’s groovy open-source stuff out there too, but we like to rock our presentations old-school here at DeVries.)
Powerpoint has become the punchline of bad corporate presentation jokes because it’s been abused so terribly. We’ve all been subjected to (or the perpetrators of) endless decks with nothing but tiny-type bullet points and no visual relief save the occasional clip art stick figure, or overly-designed presentations with a hot mess of competing typefaces and visuals on each slide…let’s face it, garbage in, garbage out.
So how do we make it better? I’m working on an internal training module for our senior staff that has promised to shed some light on this question. I’ve got a few weeks but am looking for inspiration wherever I can find it. Like this quote from Karl Gude:
“I see information graphics as a convergence –- a combination of four things. One of them is content…strong information. Another one is art and design. You have to be pretty good at that stuff. Another is technology. And finally, critical thinking. That’s what journalism is all about.”
Sounds like the components of a great client presentation to me. Who knew I had this much to learn from visual journalism? For all you like-minded geeks out there, Visual Voice and Information Aesthetics are both brilliant sources for all things infographic.