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In Which JumpStart Allows Me to Review their Product

December 1, 2009 Leave a comment Go to comments

I was contacted recently by the team at Knowledge Adventure, creators of the well-known JumpStart educational game software. They had released a virtual online world earlier this year; would I let my six-year old son test drive it and provide feedback? And would I share my perspective on using technology to help kids learn?

No one ever asks me to review anything, which is tragic considering how willing a consumer I am, also considering how eager I am as a PR person to be on the receiving end of a product pitch for once. So of course I said yes, also because everyone I interacted with at Knowledge Adventure was professional and friendly to a tee.

Back to my take on kids learning with technology: it’s awesome.  I’m a member of the first generation to grow up with “Sesame Street,” “School House Rock” and “Zoom,” all of which used technology to educate, early-70s style.  By which I mean TV.  And you better believe that TV-learnin’ stuck. It’s been nearly four decades and I can still recite the Preamble to the Constitution, tell a conjunction from a preposition, and sing the Boston zip code. If you don’t know what I’m talking about, you were probably born after 1975. 

But don’t think we’re lax about computer use and gaming in the Smirnov household. DS, Wii and watching “Charlie the Unicorn” on YouTube for the 9000th time are strictly curtailed to weekends or an hour after school. That said, I always knew I’d be willing to bend the rules if there were an educational reason for my son to be on the computer.

Enter JumpStart.com. I had my doubts at first, just looking at the sweet, cartoony imagery on the home page. My kid is used to the 360-degree immersion of Wii Sports gaming and the non-stop kinetic blitz of Sonic and Mario, so I wondered how well JumpStart would hold his attention.  Well, that was before we installed the required 3-D plug-in, registered and started exploring the AdventureLand portion of the JumpStart online world.  The kid’s first comment?  

“This. Is. Awesome.”

In a nutshell, JumpStart combines traditional video game elements with learning challenges and age-appropriate, secure social interaction in a series of shimmering, immersive worlds geared to kids ages 3-10. The company says the educational curriculum is “based on state standards from the top, most influential states: CA, FL, TX, IL and NY” and that they “combined all the standards from these states to create our proprietary scope and sequence which spirals through skills based on grade level.” That’s fancy teacher talk for they take their curriculum development very seriously, which is good enough for me.

You should note there is a $7.99 monthly subscription fee (per family, not child), though you can try the game out for free for a 10-day trial period. (Not bad when you compare it to the one-time game rental fees Blockbuster’s charging these days.) Here are some highlights from my little gamer’s test drive:

  • One of the first things your kid will do is customize his or her avatar or “Jumpee.” I don’t know about yours, but my child spends hours hanging out in the Wii Plaza, messing with his own Mii and creating different ones for his friends. The JumpStart creators tap into that childish need to customize and control their game image out of the gate.
  • I ask my kid what he thinks of the look of the game. “I love it. Write that down.”
  • After swimming his Jumpee through the gorgeous underwater environment MarineLand, my son chooses his first game. He is initially non-plussed: “Dude. This is math.” But waiting at the end of the math challenge is part of a sand dollar. Earn enough sand dollars (or coins, depending on what Land you’re in) and you unlock awesome stuff like a shark tail for your Jumpee, or a cuddly friend at the Petz Shop. My son gets over himself and plunges in happily.
  • Later. “This is like Club Penguin, except with stuff for big kids.”
  • And still later. “They should call this 3-D World instead of JumpStart.”
  • The ultimate accolade: “I think the guy who made Star Wars made this.”

Game developer Chris Williams says the worlds are designed so kids can explore on, around, underneath and behind cool objects -- like waterfalls, for instance.

My kid’s been hanging at JumpStart.com consistently for over a month with no sign of waning interest. He’s even put the new JumpStart Adventure Island Wii game on his Christmas wish list. Can learning and computer fun co-exist? Apparently yes, even to the most jaded of 6 year-old gaming sensibilities.

Final verdict: thumbs-up.

Check out the JumpStart blog here, and visit the home page for a guided tour.

Love note to the FTC: I received no payment for reviewing this website, including neither sand dollars nor cuddly Petz. We were given access to the site for a limited time to try it out but ongoingly I would happily pay the monthly  fee. It’s good stuff and worth the sand dollars.

Images via Knowledge Adventure.

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  1. December 1, 2009 at 7:24 pm

    This looks wonderful! Aiden loves trying new computer games. You did an amazing first review!

  2. December 2, 2009 at 3:08 pm

    Great review–our kids have always loved the Knowledge Adventure CDs (though the company might be chagrined to learn that we’ve always bought the old versions on clearance for a few bucks each–the bonus is they run great on our ancient computers!).

    And I love your FTC disclosure–a model for bloggers everywhere. No need to get all twisted in knots, just tell it like it is and have some fun!

    • ssmirnov
      December 5, 2009 at 10:18 am

      Hey, Jay, great to hear from you! Glad you liked the review — and chuckles on the FTC stuff. Only way to handle that tedium is with some funny.

  3. December 5, 2009 at 11:43 am

    ZOOM Zee-double-oh-em Boston MASS 02134. Send it to ZOOM! Don’t know if she was on when you watched, but I can still picture a girl who did this elbow double cross thing with her arms, and how I taught myself that. Because it was cool. Dang, the Zoom reference made my day. Thank Gawd for people born before ’75. Gonna go watch the video….but I better put a timer on first before I lose an hour watching 70s PBS.

    • ssmirnov
      December 7, 2009 at 9:13 pm

      Deb, Bernadette was part of “my” cast! I loved those early Zoom kids, they were insanely cool. And not only can I still do that arm trick, I can talk in “ubby dubby.”

  4. December 5, 2009 at 11:50 am

    Six minutes later…. here’s Bernadette’s website, including a video of her arm trick. How can you not love the Internet? http://www.bernadetteyao.com/index.asp?ID=29

    Thanks for the review, and your FTC approach!

  5. December 6, 2009 at 9:08 pm

    My kids made me watch “Charlie the Unicorn 2”.

    WTF is that? Intro to Acid 101?

    • ssmirnov
      December 7, 2009 at 9:11 pm

      Charlie the Unicorn is transformative and sublime. Both my husband and I have Charlie soundbites as our ring tones. I’m not sure what this says about La Famille Smirnov.

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