The Future of Journalism: BWE 09 Recap
Oh how I wish I had been at Blog World Expo this year. For one thing, I would’ve like to have seen Guy Kawasaki drool over Jenny “The Bloggess” Lawson up close and personal at the closing keynote. With Chad Vader on the same stage, no less. For another (and perhaps more professionally appropriate), I wish I had been a spectator at the fascinating “Future of Journalism” panel hosted by Brian Solis and featuring CNN anchor Don Lemon; NYU journalism professor and PressThink blog author Jay Rosen; conservative radio host Hugh Hewitt; and Current TV COO Joanna Drake Earl.
There was a lot to this discussion (including some hostile questions from a blogger who – heaven forgive me – looked like he hadn’t seen a shower or the outside of his mother’s basement in a while), but what was most valuable to me were these three distinctions:
Professional vs Amateur
Vertical vs Horizontal
Broadcast vs Share
The Numbers Please: According to Solis, there are 400MM tweets published in any given month. There are over 2 billion pieces of content shared on Facebook each week. Twitter has more monthly uniques than cnn.com and nytimes.com (by the way, if those stats are inaccurate please blame Solis. I was merely watching innocently at home via web video. In my PJs.) That’s a LOT of information swirling around the interwebz. The question is, how reliable is it as news?
A Hybrid Approach: News may unfold on Twitter, but you don’t get the full depth of a story the way you would if a professional news organization were behind it. A hybrid model seems to be what’s emerging, or at least that’s what Current TV’s Earl suggests. You still need an editorial point of view and journalistic rigor (fact-checking, anyone?) to bring shape and structure to the mind-boggling amount of content being generated all around us. She describes this as “pro-am” journalism.
“The Wired Ecosystem”: NYU’s Rosen describes the blogosphere as a continuum between amateur (“citizen”) producers and professional (“traditional) media. Solis gives the example of NBC’s Ann Curry looking for information on North Korean missile test, getting nothing from her traditional sources but finding leads on Twitter. CNN’s Lemon asserts that even breaking news found through social networks requires double- and triple-confirmation before it can (or should) be reported. The point is, it’s one big ecosystem and the best content is generated when traditional and “new” collaborate.
From “Network” to Networked: My favorite distinction of the panel comes from Rosen. He cites the iconic scene in the film Network when deranged anchorman Howard Beale incites his viewers to fling open their windows and yell, “I’m mad as hell and I’m not gonna take it anymore!” That image – millions of atomized viewers uniting in behavior not because they are connected to one another, rather, to a central mass media outlet – defines traditional media. The viewer-media connection is vertical and one-way. Now, thanks to technology, we are connected not only to mass media but to one another – so we still consume information vertically but can instantly share it horizontally.
I marvel at people who continue to dismiss social networking as a time-suck, or microblogging as self-indulgent narcissism. Well, maybe my dad can get away with it – but then again, he’s a retired lawyer and not a practicing communications professional. Those of us who fall into the latter group will do well to embrace the lessons of this panel and be aware of the boundaries collapsing all around us: between professional and amateur journalism, vertical and horizontal communication, and – crucially – broadcasting messages vs sharing stories.