How Sharpie Does It
As many of you know, I am obsessed with Sharpies. They are much more than pens to me. They are self-expression accessories, if you will. They bring color, boldness and clarity to my life — both my lives, actually. Professional Life and Private (Mom) Life. I think with Sharpie, I create with Sharpie, I edit with Sharpie, I doodle with Sharpie, I label with Sharpie, I define with Sharpie.
Yes, I think Sharpie is fine. Ultra-fine! (Heh.) I also think Sharpie is smart, smart, smart. I’ve gushed about the brand blog before, I still hold it up as a model for powerful branded presence in the social media space. The presentation below (from SlideShare) provides a fabulous glimpse at how the Sharpie team does what they do. Kudos to Susan Wassel — or SharpieSusan, as she is known to her Twitter followers — who’s been the tireless force behind this work.