Home > Digital, Inspiration, Marketing, Public Relations, Work > How Sharpie Does It

How Sharpie Does It

Sharpie___Converse_by_GlowynDdarkAs many of you know, I am obsessed with Sharpies. They are much more than pens to me. They are self-expression accessories, if you will. They bring color, boldness and clarity to my life — both my lives, actually. Professional Life and Private (Mom) Life.  I think with Sharpie, I create with Sharpie, I edit with Sharpie, I doodle with Sharpie, I label with Sharpie, I define with Sharpie. 

Yes, I think Sharpie is fine. Ultra-fine! (Heh.)  I also think Sharpie is smart, smart, smart. I’ve gushed about the brand blog before, I still hold it up as a model for powerful branded presence in the social media space. The presentation below (from SlideShare) provides a fabulous glimpse at how the Sharpie team does what they do. Kudos to Susan Wassel — or SharpieSusan, as she is known to her Twitter followers — who’s been the tireless force behind this work.

View more presentations from GasPedal.


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  1. August 5, 2009 at 3:44 pm

    companies need to follow their strategy. seriously, genus.

  2. August 5, 2009 at 3:50 pm

    You’ve been sniffing your Sharpies, haven’t you?

    Interesting slideshow. As a graphic designer, I was a Sharpie fan before Sharpie fandom was cool.

  3. August 8, 2009 at 5:25 pm

    Neat! We were recently invited to the Sharpie Squad and I look forward to seeing what fruit it will bear. I’ve been a fan of the brand since I was a kid in AP Studio Art (possibly before).

    • ssmirnov
      August 9, 2009 at 8:17 pm

      Candace, I am beyond jealous. It would appear my tens of followers are not enough to qualify me as a Sharpie influencer (sigh.) Perhaps I can live vicariously through you!

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