Blog vs Twitter: Advantage Twitter
Julia Hood writes a good op-ed piece in the April 9th PRWeek (subscription required) about the impact of Twitter on blogs. As more and more power bloggers shift focus to Twitter, their blogs are transformed from content destinations into aggregations of all the other places the blogger is sharing thoughts and ideas (or micro-sharing, as the case may be).
I’m hardly a power blogger but I admit that if it weren’t for the Twitter feed streaming onto this blog, you’d be hearing lots of crickets chirping ‘cuz there’s been nary a post since March 18th. Yet I’ve never felt more active and engaged than I have since I started tweeting about a month ago. And not just the useful, job-related stuff either. The soul-satisfying stuff like exchanges with Rocco diSpirito about American Idol, or being one of Mark Goodman’s first seven followers (that’s right, as in “Original MTV VJ” Mark Goodman, you know you’re jealous), or stalking prominent mom bloggers and swapping friendly Saturday morning tweets with them about leg waxing.
So clearly I am a better person thanks to Twitter. But the blog suffers. And there is the matter of my real job — as president of a not-so-small PR agency in Manhattan — and that domestic stuff that demands quite a bit of energy and attention (wife-ly, mother-y stuff). I do not have any idea to manage it all.
And despite those who proclaim otherwise (no less a digital luminary than Steve Rubell), I don’t think Twitter has peaked, I don’t think we’re anywhere near the peak — at least not for the masses. Sure, the digital elite may already be looking for the next NEXT cool place to get their “micro” on; meanwhile, the rest of us will be wading through the Twitter stream trying to figure out how to harness its power for our clients (and trying to figure out how to get Twitter Peggy Olson to pay attention to us.)