Home > Digital, Marketing, Public Relations, Work > Blog vs Twitter: Advantage Twitter

Blog vs Twitter: Advantage Twitter

by Hugh McLeod (via Tech Crunch)

by Hugh McLeod (via Tech Crunch)










Julia Hood writes a good op-ed piece in the April 9th PRWeek (subscription required) about the impact of Twitter on blogs. As more and more power bloggers shift focus to Twitter, their blogs are transformed from content destinations into aggregations of all the other places the blogger is sharing thoughts and ideas (or micro-sharing, as the case may be). 

I’m hardly a power blogger but I admit that if it weren’t for the Twitter feed streaming onto this blog, you’d be hearing lots of crickets chirping ‘cuz there’s been nary a post since March 18th.  Yet I’ve never felt more active and engaged than I have since I started tweeting about a month ago.  And not just the useful, job-related stuff either.  The soul-satisfying stuff like exchanges with Rocco diSpirito about American Idol, or being one of Mark Goodman’s first seven followers (that’s right, as in “Original MTV VJ” Mark Goodman, you know you’re jealous), or stalking prominent mom bloggers and swapping friendly Saturday morning tweets with them about leg waxing.

The man in the middle. He's on Twitter and you should be, too.

The man in the middle. He's on Twitter and you should be, too.

So clearly I am a better person thanks to Twitter.  But the blog suffers.  And there is the matter of my real job — as president of a not-so-small PR agency in Manhattan — and that domestic stuff that demands quite a bit of energy and attention (wife-ly, mother-y stuff).  I do not have any idea to manage it all.

And despite those who proclaim otherwise (no less a digital luminary than Steve Rubell), I don’t think Twitter has peaked, I don’t think we’re anywhere near the peak — at least not for the masses.  Sure, the digital elite may already be looking for the next NEXT cool place to get their “micro” on; meanwhile, the rest of us will be wading through the Twitter stream trying to figure out how to harness its power for our clients (and trying to figure out how to get Twitter Peggy Olson to pay attention to us.)

  1. April 29, 2009 at 12:39 pm

    I think I’d have to say it’s a mix of both.

    I see Twitter as being the teaser headline for the main news that is your blog. So, a tweet is like the “Coming up at 6.00” blurb for the evening news, while the blog is the expanded version of these, and other, stories.

    Twitter accounts for around 30% of my blog traffic, and it encourages me to be a better and more informative writer each day.

    It is interesting to see some of the “A-listers” use micro-blogging more as their content sharing platform, but for me, the blog will always be the most important.

    Twitter is great for the introduction – but the blog is where the relationship grows.

    • ssmirnov
      May 1, 2009 at 4:47 pm

      Thx, Danny, that’s great input. I agree with the headline analogy; I have to get back into the blogging routine, stay disciplined, and enjoy the fact that I can now share the blog so much more easily with so many more people via tweets.

  2. June 22, 2009 at 2:53 pm

    Really good commentary around the social media diet. I always go back to the old story about the professor filling a jar and what’s considered full. A link’s here to an example: http://www.indianofficer.com/forums/chit-chat/2687-golf-balls-pebbles-sand-coffee.html

    If you’re interested in more on the issue, Sun Microsystems is hosting a chat with Six Apart VP Michael Sippey tomorrow @ 1030am PT about how blogs are evolving in the current landscape. The link to the show’s here: http://bit.ly/ZvXCY


    (Disclaimer – Sun’s a client)

  3. January 8, 2010 at 5:34 pm

    Why don’t you post micro blog posts on this blog then? Why do you more easily go over to twitter?

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