Smooth. Energizing. Satisfying.
Oh how I’m sweatin’ Chimes Ginger Chews. I love ginger candy but somehow never found my way to these delicious, spicy, chewy treats until a month ago — just look at this tin. I love everything about it — old-timey yet modern, familiar in an apothecary sort of way yet exotic dare I say mysterious (note the Buddha-like face peering out from behind the brand logo). I have it sitting on my desk and it never fails to elicit praise.
Good scoop on the strategy behind the package design here.
I also love the three-word tagline (see post title.) Was admiring another three-word tag earlier today from these guys:
Taste. Luxury. Humor.
Perfection. The essence of the Barneys brand. Perhaps we need one for DeVries. Let’s see…we could focus on what our output is…
DeVries Public Relations/Buzz. Opinion. Conversations.
Or how we do what we do…
DeVries Public Relations/Creativity. Insight. Strategy.
Or just toss all relevance to the wind, take a DaDa approach, and sneak in the Chimes Ginger Chews tagline:
DeVries Public Relations/Smooth. Energizing. Satisfying.
I’ll go with option #3.