Home > Clients, Marketing, Public Relations, Work > Beefin’ in the Blogosphere: POST SCRIPT

Beefin’ in the Blogosphere: POST SCRIPT

January 22, 2009 Leave a comment Go to comments

Speaking of blurring professional and personal lines — please do read this account at David Henderson’s blog of a Twitter post that recently caused major tension between Ketchum and client FedEx.  It’s a cautionary tale for all of us and something I won’t even snark about because frankly, there but for the grace of God go I … etc.

Thanks to my colleague Craig for bringing the story to my attention.

  1. January 24, 2009 at 1:06 am

    Stephanie – an update on this. Mr. Andrews’ comments never mentioned FedEx or Memphis – they were in fact related to an incident of racial intolerance he experienced and was expressing irritation with. Changes the story completely…

  2. ssmirnov
    January 24, 2009 at 12:26 pm

    Thanks for the comment, mkeefer. I do understand that. But since Twitter (or FB statusing or whatever kind of micro-commentary one engages in) doesn’t provide that depth of context, misunderstandings on the part of the reader are bound to happen. And upset as James Andrews must have been by the incident that provoked the tweet, as a PR pro and social media expert he should’ve thought twice about how a client and city resident might misinterpret the statement. Net/net: tweet wisely. ‘Nuff said.

  3. Mave
    January 29, 2009 at 3:56 pm

    This story has certainly opened up loads of dialogue on the issue. http://www.prweekus.com/Tweet-furor-mustnt-quell-online-candor-creativity/article/126547/

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