Blog Crush Alert
It’s Inauguration Day and I’m finding it close to impossible to concentrate on work. (Sorry, Boss and clients…I promise I’ll be much more focused tomorrow.) But did want to share my latest blog crush, advergirl. I love it for many reasons — smart, candid, insightful and often laugh-out-loud posts and just as important, a peek behind the curtain at that mysterious world I like to call The Other Side.
Advertising agencies, that is. Those of you in the PR business have no doubt at one time or another declared that PR has a rightful place “at the table” — put less metaphorically, a rightful place as trusted strategic counsel to the clients we serve. Returning to the metaphor (with a holiday spin) — if marketing communications is a Thanksgiving get-together, with clients and advertising agencies at the big table, you will often find the PR people hunched together at the kid’s table (perhaps alongside the interactive agencies.)
You know it’s true. Marketers tend to spend lots more on advertising and lots less on PR and interactive, so just settle down. Sure, there are plenty of examples of PR people (both in-house and agency-side) who earn their way to the Table thanks to intelligence, vision, credibility and charisma. I’m sure there are lots of you out there. But I bet there of some of you who — like me — suffer ever-so-slightly from ad agency envy. It would be nice to have our work honored in glamorous venues like, oh, I don’t know — Cannes. Or immortalized in pop culture a la Mad Men (let’s face it, PR in pop culture = publicist. Think Kim Cattrall in Sex and the City or God help me, Lindsay Lohen in Just My Luck. )
OK, I’m not quite as obsessive about this as perhaps it seems. And in the spirit of today, let me declare that we marketing communications types are in fact One…which advergirl’s blog illuminates. Same issues, same concerns, same frustrations (check out this post, you’ll see what I mean. Tell me you haven’t been in that meeting.)
The budgets are different, of course, but hey — maybe it’s okay in this environment that PR is sometimes dubbed “the poor man’s advertising.”