The Force is with Them
Unless you’re a hard core Star Wars geek, a five-year old, or the parent of a five-year old, I’m guessing you didn’t hotfoot it to the multiplex last month to see “The Clone Wars.” If you had, you would have been introduced to Anakin Skywalker’s padawan Ahsoka — or, as we say in this galaxy — his apprentice.
I’ve been referring to the folks at Cone Inc. as the Jedis of Cause Marketing lately because — well, because they are. And I want to be their padawan. I like where I work very much, don’t get me wrong, it’s just that I’m supposed to be something of a CRM expert at this agency but not a day goes by that I don’t learn something new and feel humbled by the great Cone blog. Making me feel like a padawan, minus the orange skin and tentacle-like headdress.
Do check out today’s post on investing versus giving, a brilliant distinction that sums up for me what’s most exciting about where cause marketing is going these days.