Back to the Grind
Am back from vacation and have two things to share:
#1 I am failing miserably at my Cookie-ing Through project. It was doomed from the start. I tried to begin by tackling the recipe for the all-fruit cupcakes — to be clear, that’s a cupcake composed entirely of fruit, not a traditional cupcake that just happens to have strawberry or banana frosting. This is a healthier (and psychotically labor-intensive) option for moms who want to bring healthy treats to school for classroom birthday celebrations.
After multiple attempts to get a slippery slab of canteloupe to resemble the “cupcake” in the picture, I bailed. Even if I had succeeded in assembling 25 of these things, I couldn’t imagine getting them to school in one piece let alone storing them properly (don’t know about you but my kid’s kindergarten isn’t quite set up to accommodate large amounts of perishables requiring refrigeration till the end of the day which is when the birthdays get celebrated.) More horrifying a prospect was the thought of 25 little faces darkened by disdain and/or bafflement upon being presented with a plate of contorted fruit in lieu of the traditional birthday cupcake or Dunkin Donut. This fruit-wrangling failure shook me considerably — we’ll see if I can climb back up on the Cookie horse. Meanwhile, Robyn Okrant, the blogger who’s Oprah-ing through, gets a huge write-up in the August 15th NY Sunday Times. Clearly I picked the wrong magazine. No complicated parenting nonsense with “Living Oprah”, just cool self-actualization stuff like finding your own true north, being more financially empowered, taking your Diane von Furstenberg wrap dress from day to night, remembering to breathe and so on. Robyn, I salute you!
#2 On a more positive and less self-flagellating note: I am endlessly inspired by thecoolhunter.net. Opening their email updates is as yummy and exciting as unwrapping a chocolate Easter egg — a really cool, well-designed, aspirational Easter egg. For all of you PR/promotional types out there who have ever tried to sell in a mobile marketing tour utilizing a tractor trailer or a caravan of any kind, imagine putting this kind of vehicle in the spotlight of your program:
The “Mehrzeller Prototype” as seen on thecoolhunter
It’s a camper prototype from two architecture students that’s being shown at caravan expos in Germany and Austria this fall. It’s supposed to be fully functional by ’09, has the backing of automotive heavyweights like BMW and promises to be fully customizable. Imagine the promotional and experiential marketing possibilities…is it possible that mobile tours could actually be chic?