The Kindest Cut
Why I Come to Work: Thanks, Mark
I haven’t posted about Pantene Beautiful Lengths yet, don’t know why — client alert, we helped create the campaign for our Pantene client inspiring people everywhere to grow, cut and donate their ponytails so they can be made into real-hair wigs for women going through cancer treatment. We’re in Year III of the campaign and it continues to take on a life of its own, thanks to the incredible generosity and heart of people like Mark, the author of this clip, who grew out his hair for a year and a half and donated it in honor of his mom, a three-time cancer survivor.
If you build it, they will come. We created this campaign on a hope and a prayer that people would actually be willing to make this incredibly personal, intimate donation — we thought we might get 10,000 ponytails in the first year. We’re now well past the 70,000 mark. My involvement in this campaign remains one of the highlights of my professional career, and proudest accomplishments. Please check out the campaign site and share Mark’s story if you feel so moved.