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	<title>PR MAMA by Stephanie Smirnov</title>
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		<title>PR MAMA by Stephanie Smirnov</title>
		<link>http://ssmirnov.wordpress.com</link>
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		<title>No More Kissing at Work</title>
		<link>http://ssmirnov.wordpress.com/2009/11/05/no-more-kissing-at-work/</link>
		<comments>http://ssmirnov.wordpress.com/2009/11/05/no-more-kissing-at-work/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:36:49 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
				<category><![CDATA[Agency Life]]></category>
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		<description><![CDATA[I found this tweet from my colleague @TorontoLouise this morning:
  
 
Yes, @TorontoLouise, a thousand times yes. What better time to practice good hygiene than the onset of flu season. Especially since H1N1 vaccines are so hard to find, at least in the U.S. (I bet they have loads of them in Canada, they probably even [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=1075&subd=ssmirnov&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">I found this tweet from my colleague </span><a href="http://twitter.com/TorontoLouise"><span style="font-size:10pt;font-family:Verdana,sans-serif;color:blue;">@TorontoLouise</span></a><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> this morning:</span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"><img src="http://posterous.com/getfile/files.posterous.com/ssmirnov/aWAYnAlMu9FWNqJfdQUkgY2M5b9jwUAwIeO50noE4vDwUrW7FnQvQejGBW2l/image003.jpg" alt="" width="461" /> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">Yes, @TorontoLouise, a thousand times yes. What better time to practice good hygiene than the onset of flu season. Especially since H1N1 vaccines are so hard to find, at least in the U.S. (I bet they have loads of them in Canada, they probably even come with a little quilted bag for your hand sanitizer and chapstick.)</span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">Then I got to thinking, let’s go one step further. Let’s just do away with kissing in the workplace altogether. (Kissing as in air kissing clients, not getting busy on the xerox machine with hot co-worker.) Because you know what? KISSING AT WORK IS AWKWARD.</span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> <a rel="attachment wp-att-1076" href="http://ssmirnov.wordpress.com/2009/11/05/no-more-kissing-at-work/kiss1/"><img class="alignleft size-full wp-image-1076" title="kiss1" src="http://ssmirnov.files.wordpress.com/2009/11/kiss1.jpg?w=182&#038;h=176" alt="kiss1" width="182" height="176" /></a></span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">Awkward. (image </span><a href="http://images.google.com/imgres?imgurl=http://pad.wikihow.com/images/thumb/7/7a/Lean_air_kiss_278.JPG/180px-Lean_air_kiss_278.JPG&amp;imgrefurl=http://www.wikihow.com/Air-Kiss&amp;usg=__6L6SOfX4N4mYZ51LjwriJjG1dVI=&amp;h=172&amp;w=180&amp;sz=7&amp;hl=en&amp;start=16&amp;sig2=I7-J03x0EV6A"><span style="font-size:10pt;font-family:Verdana,sans-serif;color:blue;">via</span></a><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">)</span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"><a rel="attachment wp-att-1077" href="http://ssmirnov.wordpress.com/2009/11/05/no-more-kissing-at-work/kiss-2/"><img class="alignleft size-full wp-image-1077" title="Kiss 2" src="http://ssmirnov.files.wordpress.com/2009/11/kiss-2.jpg?w=242&#038;h=269" alt="Kiss 2" width="242" height="269" /></a></span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">Canadian and awkward. (image </span><a href="http://images.google.com/imgres?imgurl=http://blog.thismagazine.ca/archives/Air%2520kiss.JPG&amp;imgrefurl=http://blog.thismagazine.ca/archives/election_2008/index.html&amp;usg=__i5xCaJaebMd3znhIz33OrSB5-EE=&amp;h=300&amp;w=400&amp;sz=142&amp;hl=en&amp;start=30&amp;sig2=enRAYuziYoDzq6avM"><span style="font-size:10pt;font-family:Verdana,sans-serif;color:blue;">via</span></a><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">)</span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"><a rel="attachment wp-att-1078" href="http://ssmirnov.wordpress.com/2009/11/05/no-more-kissing-at-work/kiss3/"><img class="alignleft size-full wp-image-1078" title="kiss3" src="http://ssmirnov.files.wordpress.com/2009/11/kiss3.jpg?w=152&#038;h=152" alt="kiss3" width="152" height="152" /></a></span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">Middle Eastern and awkward. (image </span><a href="http://www.thedogatetheroastbeef.com/wordpress/wp-content/uploads/2009/02/akhund_kiss-150x150.jpg"><span style="font-size:10pt;font-family:Verdana,sans-serif;color:blue;">via</span></a><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">)</span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">I hate kissing at work.  My mom always said etiquette was created so people know how to behave and can feel comfortable in any setting. The problem is – there is no etiquette for work kissing. There is neither rhyme nor reason to it –do you pull an air kiss or do you make lip-to-skin contact?  If you kiss one person in the meeting, do you have to kiss all of them? What if you’re in town seeing clients and it’s your second day of meetings? Kiss on the second day? </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">And the cultural differences, oy. One cheek? Two cheeks? The Swiss do it three times for chrissake, what if you forget the third kiss? Ever pull away from a Swiss colleague after only two cheeks? Not pretty. They’re leaning in all puckered up and you’ve moved on, any attempt to complete the transaction at that point will probably result in injury. And the Swiss may be neutral but they can be grudge-y if you embarrass them. (People of the Russian Orthodox faith do the triple-kiss too. I’m married to one, it makes kissing <em>very confusing</em>.)</span><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">Oh, I’ve heard nightmare stories. One of my colleagues tells of a work kiss gone horribly wrong, with a male client no less. She’s greeting him at an event, she initiates the Single Cheek Manouver, he turns his head ever so slightly and whammo. LIP KISS. </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">People, he had a mustache. The humanity. </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">I have my own inappropriate work kiss story. I was kissed by a colleague on the top of my head once. I realize I am not the most presidential of agency presidents but nevertheless – the top of my head? A little respect here, people. I kiss my 6 year old son on the top of his head for crying out loud. It was a year ago, and as you might have guessed, I still haven’t recovered.</span></p>
<p>&nbsp;</p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">Did you know there’s a WikiHow entry on </span><a href="http://www.wikihow.com/Air-Kiss"><span style="font-size:10pt;font-family:Verdana,sans-serif;color:blue;">how to air kiss</span></a><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">? We shouldn’t need wikis to tell us how to kiss. Clearly the world’s gone mad. Look, I’ve got enough stress in my life. Oprah and </span><a href="http://twitter.com/marielHemingway"><span style="font-size:10pt;font-family:Verdana,sans-serif;color:blue;">@marielhemingway</span></a><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> are telling me to simplify so here’s one thing I am forthwith no longer doing.</span><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;"> </span></p>
<p><span style="font-size:10pt;font-family:Verdana,sans-serif;color:#7e7e7e;">I’m done kissing at work. I realize this might leave colleagues and clients bereft for the moment but I am quite sure they will thank me one day. And so will you.</span></p>


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		<title>True Hollywood Story: DeVries PR at the 140 Characters Conference/LA</title>
		<link>http://ssmirnov.wordpress.com/2009/11/04/true-hollywood-story-devries-pr-at-the-140-characters-conferencela/</link>
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		<pubDate>Wed, 04 Nov 2009 05:34:59 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
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		<description><![CDATA[   
Image via Jon Cronin and Whrrl)
Our agency sponsored the “140 Characters” Conference in Los Angeles last week, supporting a two-day exploration of what conference organizer Jeff Pulver calls “The State of Now” and the effect of the real-time internet on culture. We created a DeVries PR Buzz Lounge in the lobby of the Kodak Theater, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=1062&subd=ssmirnov&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p style="margin:0 0 10pt;"><strong> </strong> <a rel="attachment wp-att-1063" href="http://ssmirnov.wordpress.com/2009/11/04/true-hollywood-story-devries-pr-at-the-140-characters-conferencela/screen/"><img class="alignleft size-medium wp-image-1063" title="screen" src="http://ssmirnov.files.wordpress.com/2009/11/screen.jpg?w=300&#038;h=224" alt="screen" width="300" height="224" /></a><em> </em></p>
<p style="margin:0 0 10pt;"><em>Image via <a href="http://whrrl.com/experience/show/18584283?p=1&amp;sharer=18584277">Jon Cronin and Whrrl</a>)</em></p>
<p style="margin:0 0 10pt;"><em>Our agency sponsored the <a href="http://lax.140conf.com/">“140 Characters” Conference in Los Angeles</a> last week, supporting a two-day exploration of what conference organizer <a href="http://jeffpulver.com/">Jeff Pulver</a> calls “The State of Now” and the effect of the real-time internet on culture. We created a DeVries PR Buzz Lounge in the lobby of the Kodak Theater, a place for everyone at the conference to recharge and connect. We kept them stoked with free caffeine, <a href="http://www.susiecakesla.com/">cupcakes</a> and ethernet connections. We also thought it would be an interesting challenge to see if we could capture video sound bites from conference speakers and in something close to real time, send those sound bite packages out across the interwebz to give people at home a taste of what was happening at the conference. You can view and share these segments at our <a href="http://www.youtube.com/devriespr">DeVries YouTube channel</a>; meanwhile, this is a bit of what went on behind the scenes as we worked to bring our Buzz Lounge concept to life. </em></p>
<p style="margin:0 0 10pt;"><strong>Sunday, October 26<sup>th</sup></strong></p>
<p style="margin:0 0 10pt;">8 PM: Heading for LA tomorrow. I have convinced my boss that it is a good idea for DeVries to sponsor the LA edition of the “140 Characters” conference. I tell him it will demonstrate our commitment to and understanding of the cutting edge of social media. I also tell him it will enable me to stalk <a href="http://twitter.com/JeffreyHayzlett">Jeffrey Hayzlett</a> of Kodak, my current CMO crush. Hayzlett doesn’t know it yet, but he really wants to work with DeVries.</p>
<p style="margin:0 0 10pt;">9:55 PM: Packing on hold. Time for me to live-tweet this week’s episode of “Mad Men.” Evidence of how cutting edge and Twitter-savvy I am.</p>
<p style="margin:0 0 10pt;">11:00 PM: Back to packing. Based on the NYC 140conf dress code, I am going casual. I tell my team to wear jeans and heavy black-rimmed eyeglasses so they fit in with all the <span style="text-decoration:line-through;">geeks</span> digital influencers. I also suggest they don’t shave but am shot down since most of them are women.</p>
<p style="margin:0 0 10pt;"><strong>Monday, October 27<sup>th</sup></strong></p>
<p style="margin:0 0 10pt;">7 AM: Airport. Never have I seen a security line this long. I ask airport worker lady where the Elite Access line is. She points to a queue of people that snakes around itself and out of sight like a coiled serpent of unhappiness and misery.</p>
<p style="margin:0 0 10pt;">7:40 AM: My line has moved forward three inches. I feel very Elite.</p>
<p style="margin:0 0 10pt;">12:00 PM: West coast time! Hollywood here we come! Meet driver at baggage claim. Tell him I’m waiting to meet my colleague <a href="http://www.extraordinarymommy.com/can-we-talk/talk-to-me-in-140-characters/">Danielle</a> who’s flying in on a different airline. Realize that airline is two terminals away. It seems driving two terminals away to fetch Danielle will inconvenience him. I’m confused because I’m pretty sure <em>I’m</em> paying <em>him.</em></p>
<p style="margin:0 0 10pt;">12:02 PM: Try to reach Danielle on her cell to get her to take a tram to our terminal. I worry driver will do me bodily harm if I can’t make this happen STAT. Try to explain why it’s important we find Danielle because she’s my awesome video blogger correspondent but driver doesn’t seem to care.</p>
<p style="margin:0 0 10pt;">1:00 PM: Danielle located and secured in SUV. Relief. I have my video blogger, without whom our whole sponsorship concept falls apart.</p>
<p style="margin:0 0 10pt;">1:30 PM: Check in at Roosevelt. Rooms not ready.</p>
<p style="margin:0 0 10pt;">2:00 PM: Rooms still not ready.</p>
<p style="margin:0 0 10pt;">3:00 PM: Rooms still not ready. Resolve for the 800<sup>th</sup> time never to stay in a boutique hotel again.</p>
<p style="margin:0 0 10pt;">4:00 PM: Head over to Kodak Theater to meet <a href="http://www.cafierolussier.com/">Thom</a>, our brilliant event designer. Jeff Pulver himself lets us in so we can check out our space in the main Lobby.  I’m pretty sure Pulver can tell by looking at me how cutting-edge and Twitter-savvy I am. Meanwhile, Thom has outdone himself and other than the fact that in-house caterers are not allowing us to bring in our special cupcakes, things are looking great for tomorrow.</p>
<p style="margin:0 0 10pt;">5:00 PM: Cupcake-gate resolved. We pay extra money so that we may offer red velvet goodness to conference attendees. This turns out to be a very good investment.</p>
<p style="margin:0 0 10pt;"><a rel="attachment wp-att-1065" href="http://ssmirnov.wordpress.com/2009/11/04/true-hollywood-story-devries-pr-at-the-140-characters-conferencela/cupcakes/"><img class="alignleft size-medium wp-image-1065" title="cupcakes" src="http://ssmirnov.files.wordpress.com/2009/11/cupcakes.jpg?w=225&#038;h=300" alt="cupcakes" width="225" height="300" /></a></p>
<p style="margin:0 0 10pt;"><a href="http://whrrl.com/experience/show/18584283?p="><span style="line-height:115%;font-family:Helvetica,sans-serif;color:#569bb5;font-size:10pt;text-decoration:none;"> </span></a></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em>(The photo is blurry because we had to refill the cupcake trays at warp speed to keep up with consumption. I’m not kidding. Image via <a href="http://whrrl.com/experience/show/18584283?p=">Heather Meeker and Whrrl</a>)</em></p>
<p style="margin:0 0 10pt;">8:00 PM: Pre-conference-party sponsored by <a href="http://www.facebook.com/pages/RealPlayer/44675316826">RealPlayer</a>. Connect with beloved Twitter friends <a href="http://www.jessicagottlieb.com/">Jessica Gottlieb</a>, <a href="http://twitter.com/heatherMeeker">Heather Meeker</a> and <a href="http://twitter.com/ShellyKramer">Shelly Kramer</a>, meet many amazing new people with whom I exchange cards, and watch in amazement as <a href="http://twitter.com/ohdoctAh">Owen JJ Stone aka “Oh Doctah”</a> downs five Long Island Iced Teas without breaking a sweat.  </p>
<p style="margin:0 0 10pt;"><span style="line-height:115%;font-family:Arial,sans-serif;color:black;font-size:10pt;"> </span></p>
<p style="margin:0 0 10pt;"><em><a rel="attachment wp-att-1066" href="http://ssmirnov.wordpress.com/2009/11/04/true-hollywood-story-devries-pr-at-the-140-characters-conferencela/me-and-owen/"><img class="alignleft size-medium wp-image-1066" title="me and owen" src="http://ssmirnov.files.wordpress.com/2009/11/me-and-owen.jpg?w=300&#038;h=225" alt="me and owen" width="300" height="225" /></a></em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em>Me and the man they call “Oh Doctah” (image via <a href="http://www.flickr.com/photos/askohdoctah/4062505823/in/set-72157622581890331/">askohdoctah</a>) </em></p>
<p style="margin:0 0 10pt;">10:00 PM: Realize I’ve offered four people jobs and proposed marriage to three others.  Time to call it a night.</p>
<p style="margin:0 0 10pt;"><span style="line-height:115%;font-family:Arial,sans-serif;color:black;font-size:10pt;"> </span></p>
<p style="margin:0 0 10pt;"><em><a rel="attachment wp-att-1067" href="http://ssmirnov.wordpress.com/2009/11/04/true-hollywood-story-devries-pr-at-the-140-characters-conferencela/vip-party/"><img class="alignleft size-medium wp-image-1067" title="VIP party" src="http://ssmirnov.files.wordpress.com/2009/11/vip-party.jpg?w=300&#038;h=198" alt="VIP party" width="300" height="198" /></a></em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em>(That’s the DeVries crew in foreground, slightly out of focus at the end of a long day. Back of my head and <a href="http://twitter.com/kathycash">Kathy’s</a> reveal impeccable highlighting upkeep. Danielle is making shadow puppets while <a href="http://twitter.com/joncronin">Jon</a> mimes the use of a handheld electronic device. Image via <a href="http://www.flickr.com/photos/44058544@N02/4052114922/in/set-72157622554914937/">RealPlayer</a>)</em></p>
<p style="margin:0 0 10pt;"><strong>Tuesday, October 27<sup>th</sup></strong></p>
<p style="margin:0 0 10pt;">8:00 AM: Showtime!</p>
<p style="margin:0 0 10pt;"><a rel="attachment wp-att-1068" href="http://ssmirnov.wordpress.com/2009/11/04/true-hollywood-story-devries-pr-at-the-140-characters-conferencela/pulver-and-danielle/"><img class="alignleft size-medium wp-image-1068" title="pulver and danielle" src="http://ssmirnov.files.wordpress.com/2009/11/pulver-and-danielle.jpg?w=300&#038;h=225" alt="pulver and danielle" width="300" height="225" /></a></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em> </em></p>
<p style="margin:0 0 10pt;"><em>(Danielle and cameraman extraordinaire A.J. making it happen in the DeVries Buzz Lounge, interviewing Jeff Pulver on the State of Now. Image via <a href="http://whrrl.com/experience/show/18584283?p=">Jon Cronin and Whrrl</a>)</em></p>
<p style="margin:0 0 10pt;">The next two days pass in a blur. Because one of our Twitter Critters falls ill, we end up short-handed which means less time for all of us in the auditorium watching speakers, more time hustling in the Buzz Lounge. But that’s fine, since much of the conference action is taking place right here on and around our white lounging sofas and lucite bar stools. We are packed from the time the conference doors open till they close at night. I go home at the end of Day One covered in cupcake icing. Danielle and our crew from <a href="http://packmediaonline.com/">Pack Media Online </a> are tireless, wrangling speakers for interviews (including my CMO soulmate Jeff Hayzlett) and turning around beautifully edited packages on impossibly fast timing. Jon and Kathy are working the keyboards, tweeting and retweeting our video content along with all the other amazing insight coming from the Kodak Theater stage.</p>
<p style="margin:0 0 10pt;">It is a glorious experience. Oh Doctah recaps it beautifully (as only he can) <a href="http://www.iqmz.com/2009/10/my-140conf-la-review/">here</a>. And this is our final <a href="http://www.youtube.com/devriespr#p/a/u/0/GpYIlxporVw">highlight reel</a> in which Jeff Pulver offers  what may be my all-time favorite quote about Twitter: “At the end of every tweet, there is a person.”</p>
<p style="margin:0 0 10pt;"><em>Update: While we were grabbing footage in the Buzz Lounge, fellow sponsors RealPlayer were doing a great job documenting what was going on inside the theater. Check out their videos </em><a href="http://140conf.blip.tv/" target="_blank"><em>here</em></a><em>.  Oh, and here&#8217;s footage of my CMO boyfriend Hayzlett </em><a href="http://video.google.com/videosearch?q=real+Player+140conf&amp;rls=com.microsoft:en-us:IE-SearchBox&amp;oe=UTF-8&amp;sourceid=ie7&amp;rlz=1I7GGLL_en&amp;um=1&amp;ie=UTF-8&amp;ei=lJXxSpvtM5OIlQfAzKGlAg&amp;sa=X&amp;oi=video_result_group&amp;ct=title&amp;resnum=1&amp;ved=0CBUQqwQwAA#" target="_blank"><em>doing a striptease </em></a><em>and definitely not pitching his brand *at all.* </em></p>
<p style="margin:0 0 10pt;"><a href="http://posterous.com">Posted via email</a> from <a href="http://ssmirnov.posterous.com/true-hollywood-story-devries-pr-at-the-140-ch">Stephanie Smirnov&#8217;s Posterous </a></p>
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		<title>The Future of Journalism: BWE 09 Recap</title>
		<link>http://ssmirnov.wordpress.com/2009/10/23/the-future-of-journalism-bwe-09-recap/</link>
		<comments>http://ssmirnov.wordpress.com/2009/10/23/the-future-of-journalism-bwe-09-recap/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 18:07:10 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
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		<description><![CDATA[

Oh how I wish I had been at Blog World Expo this year. For one thing, I would’ve like to have seen Guy Kawasaki drool over Jenny “The Bloggess” Lawson up close and personal at the closing keynote. With Chad Vader on the same stage, no less. For another (and perhaps more professionally appropriate), I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=1056&subd=ssmirnov&ref=&feed=1" />]]></description>
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<p><span style="font-family:Arial,sans-serif;color:#333333;">Oh how I wish I had been at <a href="http://www.blogworldexpo.com/">Blog World Expo</a> this year. For one thing, I would’ve like to have seen <a href="http://www.guykawasaki.com/">Guy Kawasaki</a> drool over <a href="http://thebloggess.com/">Jenny “The Bloggess” Lawson</a> up close and personal at the closing keynote. With <a href="http://www.youtube.com/watch?v=sGTAnXqn9Jc">Chad Vader</a> on the same stage, no less. For another (and perhaps more professionally appropriate), I wish I had been a spectator at the fascinating “<a href="http://money.aol.com/article/2009-blogworld-new-media-expo-to-explore/674658?icid=sphere_blogsmith_inpage_dailyfinance">Future of Journalism</a>” panel hosted by <a href="http://www.briansolis.com/">Brian Solis</a> and featuring CNN anchor <a href="http://www.cnn.com/CNN/anchors_reporters/lemon.don.html">Don Lemon</a>; NYU journalism professor and PressThink blog author <a href="http://journalism.nyu.edu/faculty/rosen.html">Jay Rosen</a>; conservative radio host <a href="http://hughhewitt.com/blog/">Hugh Hewitt</a>; and Current TV COO <a href="http://www.crunchbase.com/person/joanna-drake-earl">Joanna Drake Earl</a>. </span></p>
<p><span style="font-family:Arial,sans-serif;color:#333333;"> </span><span style="font-family:Arial,sans-serif;">There was a lot to this discussion (including some hostile questions from a blogger who – heaven forgive me – looked like he hadn’t seen a shower or the outside of his mother’s basement in a while), but what was most valuable to me were these three distinctions:</span></p>
<p><strong><span style="font-family:Arial,sans-serif;">Professional vs Amateur<br />
</span></strong><strong><span style="font-family:Arial,sans-serif;">Vertical vs Horizontal <br />
</span></strong><strong><span style="font-family:Arial,sans-serif;">Broadcast vs Share  </span></strong></p>
<p><span style="font-family:Arial,sans-serif;">I’ll explain.</span></p>
<p><strong><span style="font-family:Arial,sans-serif;"><em>The Numbers Please</em></span></strong><span style="font-family:Arial,sans-serif;">: According to Solis, there are 400MM tweets published in any given month. There are over 2 billion pieces of content shared on Facebook each week. Twitter has more monthly uniques than cnn.com and nytimes.com (by the way, if those stats are inaccurate please blame Solis. I was merely watching innocently at home via web video. In my PJs.) That’s a LOT of information swirling around the interwebz. The question is, how reliable is it as news?</span></p>
<p><span style="font-family:Arial,sans-serif;"> </span><strong><span style="font-family:Arial,sans-serif;"><em>A Hybrid Approach</em></span></strong><span style="font-family:Arial,sans-serif;">: News may unfold on Twitter, but you don’t get the full depth of a story the way you would if a professional news organization were behind it.  A hybrid model seems to be what’s emerging, or at least that’s what Current TV’s Earl suggests. You still need an editorial point of view and journalistic rigor (fact-checking, anyone?) to bring shape and structure to the mind-boggling amount of content being generated all around us. She describes this as “pro-am” journalism.</span></p>
<p><strong><span style="font-family:Arial,sans-serif;"><em>“The Wired Ecosystem”:</em></span></strong><span style="font-family:Arial,sans-serif;">  NYU’s Rosen describes the blogosphere as a continuum between amateur (“citizen”) producers and professional (“traditional) media.  Solis gives the example of NBC’s Ann Curry looking for information on North Korean missile test, getting nothing from her traditional sources but finding leads on Twitter. CNN’s Lemon asserts that even breaking news found through social networks requires double- and triple-confirmation before it can (or should) be reported. The point is, it’s one big ecosystem and the best content is generated when traditional and “new” collaborate.</span></p>
<p><strong><span style="font-family:Arial,sans-serif;"><em>From “Network” to </em>Network<em>ed</em></span></strong><span style="font-family:Arial,sans-serif;">: My favorite distinction of the panel comes from Rosen. He cites the iconic scene in the film <em>Network</em> when deranged anchorman Howard Beale incites his viewers to fling open their windows and yell, “<a href="http://www.youtube.com/watch?v=dib2-HBsF08">I’m mad as hell and I’m not gonna take it anymore!</a>” That image – millions of atomized viewers uniting in behavior not because they are connected to one another, rather, to a central mass media outlet – defines traditional media. The viewer-media connection is vertical and one-way. Now, thanks to technology, we are connected not only to mass media but to one another – so we still consume information vertically but can instantly share it horizontally.</span></p>
<p><span style="font-family:Arial,sans-serif;">I marvel at people who continue to dismiss social networking as a time-suck, or microblogging as self-indulgent narcissism. Well, maybe my dad can get away with it – but then again, he’s a retired lawyer and not a practicing communications professional. Those of us who fall into the latter group will do well to embrace the lessons of this panel and be aware of the boundaries collapsing all around us: between professional and amateur journalism, vertical and horizontal communication, and – crucially – broadcasting messages vs sharing stories. </span></p>
<p><span style="color:black;"> </span></p>
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		<title>My Call with Uma Thurman</title>
		<link>http://ssmirnov.wordpress.com/2009/10/14/my-call-with-uma-thurman/</link>
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		<pubDate>Thu, 15 Oct 2009 00:46:05 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
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		<description><![CDATA[I’ve mentioned before that I’m part of a group of NYC-area mom bloggers working with the team promoting Motherhood, a movie coming out in a week or so made by a mom, starring a mom, about a mom. No money exchanging hands (that’s for you, FTC), just access to the cast and director for interviews [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=1039&subd=ssmirnov&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a rel="attachment wp-att-1040" href="http://ssmirnov.wordpress.com/2009/10/14/my-call-with-uma-thurman/motherhood-poster/"></a><a rel="attachment wp-att-1042" href="http://ssmirnov.wordpress.com/2009/10/14/my-call-with-uma-thurman/motherhood2/"><img class="alignleft size-medium wp-image-1042" title="Motherhood2" src="http://ssmirnov.files.wordpress.com/2009/10/motherhood2.jpg?w=202&#038;h=300" alt="Motherhood2" width="202" height="300" /></a>I’ve <a href="http://ssmirnov.wordpress.com/2009/09/17/978/" target="_blank">mentioned before </a>that I’m part of a group of NYC-area mom bloggers working with the team promoting <em><a href="http://www.motherhoodthefilm.com/" target="_blank">Motherhood,</a></em> a movie coming out in a week or so made by a mom, starring a mom, about a mom. No money exchanging hands (that’s for you, FTC), just access to the cast and director for interviews and some nice link love on the movie <a href="http://www.facebook.com/MotherhoodtheFilm" target="_blank">Facebook page.</a></p>
<p>So I’m waiting for the call to start this morning, making chit chat with the dozen or so bloggers on the line and enjoying the not-yet muted sounds of their home lives in the background. I hear cooing babies, barking dogs, toddlers clamoring for “Sesame Street.” My background noises, meanwhile, are those of the work-at-office mom: tooth-rattling jackhammers and sirens shrieking their way down Lexington Avenue.</p>
<p>Uma joins the call. Mute button on. Suddenly I’m having a moment. I AM ON THE PHONE WITH <a href="http://en.wikipedia.org/wiki/Beatrix_Kiddo" target="_blank">BEATRIX THE BRIDE</a>. Holy Tarantino. The warrior mother, the assassin goddess, the woman who dispatches legions and murmurs, <em>“Those of you lucky enough to still have your lives &#8212; take them with you. But leave the limbs you’ve lost. <strong>They belong to me now</strong>.”</em></p>
<p>*Swoon*</p>
<p>Ooops, I’m first up! I get to read my question myself. In my mind I’m saying, “Beatrix the Bride I love you and want to braid your hair and can I try on your yellow jumpsuit” but here&#8217;s what I actually say: “Uma! Hi!” She answers my question and the dozen that follow but Blessed Virgin Mary, this call is a hot mess. It’s all dropped connections, background noise, overlapping conversation…in other words, <em>the absolute personification of motherhood itself</em>. I don&#8217;t think a single one of us is sweating this fact because we’re used to chaos. It is our currency, whether we work for a paycheck or not. Moms all do a variation of the same juggling act, after all. Which sometimes sucks and sometimes is beautiful and joyful.</p>
<p>So here are some of my favorite bits from the interview:</p>
<p>Uma was asked where she feels the movie&#8217;s authenticity comes from. She said she loves that Eliza’s character is not there to cast the viewer’s attention on someone else – a man or a child. She is the heart of the movie, depicted honestly – with flaws and anger issues, but very much in love with her family.</p>
<p>She’s surprised when other mothers dismiss the topic of motherhood in film (as in “Why watch a movie about my own boring life?”) Uma wonders why we discredit ourselves so much that we’d think raising another human being isn’t worthy of pop culture attention.</p>
<p>My question was about a scene described by director Katherine Dieckmann as her favorite in the film. Eliza and her husband are sitting in a car. Emotional words are exchanged. I asked Uma to describe it and here&#8217;s what she said: </p>
<blockquote><p>Eliza is digging into the source of her unhappiness, the fact that she’s lost herself in the minutiae of domestic life. She’s worn down by the tiny, grinding repetitive acts that make up her day. She no longer recognizes herself.</p></blockquote>
<p>I want to see this movie for that scene alone. I predict I’ll hear myself in Eliza’s words, see myself in her frustration. I wonder what will happen for her and if she’ll find peace with the choices she’s made. I wonder too about the women in my life who don’t have creative or professional outlets, who lose a bit of themselves every day. The moms who – like Eliza – pour all their talent and energy into their families at the expense of their own aspirations. They’re the ones who deserve happy endings.</p>
<p><em>Motherhood</em> is in theaters October 23rd.</p>
<p><em>Image </em><a href="http://www.motherhoodthefilm.com/gallery.html Blog" target="_blank"><em>via</em></a>.</p>
<p><em>Check out Eliza&#8217;s blog </em><a href="http://www.motherhoodthefilm.com/elizas_blog.html" target="_blank"><em>here</em></a>.</p>
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		<title>Riding through Hell: 2009 World Business Forum Recap</title>
		<link>http://ssmirnov.wordpress.com/2009/10/11/riding-through-hell-2009-world-business-forum-recap/</link>
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		<pubDate>Sun, 11 Oct 2009 15:28:05 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
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		<description><![CDATA[It’s Day 1 of the World Business Forum. I’m tucked comfortably into my puffy velvet seat on Radio City Music Hall’s third mezzanine. Despite some wi-fi challenges (what conference is complete without them?) it’s been smooth sailing for the 50 or so of us who are here as part of the official Blogger Hub. Two [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=1026&subd=ssmirnov&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><div id="attachment_1027" class="wp-caption alignleft" style="width: 351px"><a rel="attachment wp-att-1027" href="http://ssmirnov.wordpress.com/2009/10/11/riding-through-hell-2009-world-business-forum-recap/blogger-hub/"><img class="size-full wp-image-1027" title="blogger hub" src="http://ssmirnov.files.wordpress.com/2009/10/blogger-hub.jpg?w=341&#038;h=285" alt="Blogging live at the WBF. See the back of my head in the front row?" width="341" height="285" /></a><p class="wp-caption-text">Blogging live at the WBF. See the back of my head in the front row?</p></div>
<p>It’s Day 1 of the World Business Forum. I’m tucked comfortably into my puffy velvet seat on Radio City Music Hall’s third mezzanine. Despite some wi-fi challenges (what conference is complete without them?) it’s been smooth sailing for the 50 or so of us who are here as part of the official Blogger Hub. Two levels below, the orchestra seats are steadily filling to the accompaniment of the Lite FM-ish smooth jazz flowing through the sound system (you were expecting Lady GaGa?)  Despite the stated “business casual” dress code, it’s a sea of gray suits down there. I’m in standard issue PR girl black head-to-toe, with gold flats and crystal drop earrings. (This is my business casual.)</p>
<p>Dow Jones CEO <strong><a href="http://www.telegraph.co.uk/finance/financetopics/profiles/5002435/Les-Hinton-profile-from-Wapping-to-Wall-Street.html">Les Hinton</a></strong> takes the stage to open the conference, and something he says sets the tone for all the speakers who follow:  <strong>“When you ride through hell, you don’t stop.”</strong>  It’s an old cowboy saying, but pretty apt right now. No denying things have been pretty hellish for the past 12 months. It’s a common refrain with nearly every speaker – unemployment up, GDP down. American small business dying on the vine. We may technically be out of the recession, but the hard work of recovery has just begun. And there’s the question of sustainability and whether economic recovery will happen at the expense of a planet which, as speaker <strong><a href="http://www.earth.columbia.edu/articles/view/1804">Jeffrey Sachs</a></strong> reminds us, “is bursting at the seams.”  </p>
<p>How appropriate that climate-related disaster metaphors are a recurring conference theme: it’s Katrina, a cyclone, a tsunami. Cataclysmic. The eye of the hurricane is past but the challenges left in the aftermath are monumental. Hellish indeed. But as Hinton says, this is no time to stop riding. It&#8217;s simple in business: Grow. <em>Do.</em> Wherever the market goes next, we must focus on growing. Innovation brings good fortune. It’s always time for ideas. </p>
<p>There is no shortage of ideas coming from the Radio City Music Hall stage. My head and laptop are swimming with them. I look down at my notes in between speakers and am amazed I can keep up at all (Thank you 10<sup>th</sup> grade typing teacher. Name: <em>forgotten</em>. Impact on my professional life: <em>priceless</em>.) Themes emerge from speaker to speaker and begin to coalesce on my monitor; here are the two that resonate most powerfully for me:</p>
<p><strong><span style="text-decoration:underline;">Truth</span></strong>: Saatchi and Saatchi’s <strong><a href="http://www.saatchikevin.com/Speeches/">Kevin Roberts</a></strong> tells us the truth is ugly. Don&#8217;t be afraid to face it. <strong><a href="http://us.hsmglobal.com/contenidos/hsm-webinars-conaty.html">Bill Conaty</a>, </strong>former HR chief of GE, describes “truth and candor” as pillars of a performance culture. Management guru <strong><a href="http://www.billgeorge.org/">Bill George</a></strong> cautions against denial, says leaders willing to face organizational and personal realities free up their companies to move forward. Or make tough but crucial decisions like, as Kraft CEO <strong><a href="http://www.kraftfoodscompany.com/about/profile/irene-rosenfeld-bio.htm">Irene Rosenfeld</a></strong> suggests, killing your company’s sacred cows in times of crisis.</p>
<p><strong><span style="text-decoration:underline;">Creativity</span></strong>:  Needless to say, there is much to absorb from the event’s most high profile speakers <strong><a href="http://us.hsmglobal.com/interior/index.php?p=speaker&amp;idPersona=12844&amp;idEvento=184&amp;idCMSIdioma=1">George Lucas</a></strong> and <strong><a href="http://us.hsmglobal.com/interior/index.php?p=speaker&amp;idPersona=12914&amp;idEvento=184&amp;idCMSIdioma=1">Bill Clinton</a></strong>. In both cases it takes me a minute to get my star-struck fingers typing, once I do I find my notes coming back consistently to creativity. The Lucas Q&amp;A with film critic <a href="http://www.tcm.com/thismonth/article/?cid=34402&amp;mainArticleId=35501">Ben Mankiewicz</a> is billed as “The Future of Cinema” but feels more to me like a blast from the past. In a good way, considering how forward-looking Lucas’ past actually was. It’s easy to get so caught up in his role of father of the “Star Wars” mythos that I forget the boldness of Lucas&#8217; business innovations. Small action figure movie tie-ins didn’t exist before Lucas pioneered the model with Kenner and <a href="http://www.npr.org/templates/story/story.php?storyId=10431190">forever altered the movie merchandising landscape</a>.  And when he couldn’t find a production shop able to make the visual effects needed for “Star Wars,” he created <a href="http://www.ilm.com/">Industrial Light and Magic. </a> I have no idea what enables a human being to have the courage and means to look into a void and simply invent what’s needed. Where others would see a yawning chasm, Lucas saw opportunity.</p>
<p>As for Clinton, creativity as well as collaboration are recurring themes in his speech. He cites interdependence – not globalism – as the word he believes best describes the century we live in.  According to Clinton, it is not just about the movement of money around the world, but the flow of diverse people and ideas. And in his view, there is no such thing as a personal rainstorm. The problems of the 21<sup>st</sup> century – terrorism, poverty, famine, diseases – will be solved only by cross-border creativity and collaboration. And while there is hope embedded in that message – of people and organizations putting aside individual agendas for a common good – there is a grave warning, too:  “We have to find a world where we can all win, otherwise, none of us will.”</p>
<p><em>Go</em><a href="http://us.hsmglobal.com/contenidos/wbf09-bloggers-hub-archive.html" target="_blank"><em> here </em></a><em>for more blog coverage of the World Business Forum.</em>  </p>
<p><a href="http://us.hsmglobal.com/contenidos/wbf09-bloggers-hub-archive.html"></a><em>(image </em><a href="http://images.google.com/imgres?imgurl=http://farm4.static.flickr.com/3409/3525266489_3301e8b579.jpg&amp;imgrefurl=http://www.flickr.com/photos/worldbusinessforum/3525266489/&amp;usg=__1jvHvVY8Ly07cuToRtalJQS1u5s=&amp;h=360&amp;w=500&amp;sz=126&amp;hl=en&amp;start=2&amp;sig2=qQXNxvEN4LbhG6Pdx5j5vA&amp;um=1&amp;tbnid=mBaHY_aNrIhEcM:&amp;tbnh=94&amp;tbnw=130&amp;prev=/images%3Fq%3DWorld%2BBusiness%2BForum%2B2009%2Bflickr%26hl%3Den%26rls%3Dcom.microsoft:en-us%26um%3D1&amp;ei=ofTRSumbHMi1lAeA1tioCg" target="_blank"><em>via</em></a><em>)</em></p>
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		<title>On the Agenda: World Business Forum &#8216;09</title>
		<link>http://ssmirnov.wordpress.com/2009/10/04/on-the-agenda-world-business-forum-09/</link>
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		<pubDate>Sun, 04 Oct 2009 12:19:13 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
				<category><![CDATA[Culture]]></category>
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		<description><![CDATA[ I am over the moon that I get to attend the World Business Forum as a featured blogger alongside an extremely serious group of digital big kids. Liz Strauss is among this crew; I&#8217;m trying to figure out a way to sling Liz over my shoulder like a backpack so she can murmur smart things [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=1015&subd=ssmirnov&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p> </p>
<p><div id="attachment_1016" class="wp-caption alignleft" style="width: 328px"><a rel="attachment wp-att-1016" href="http://ssmirnov.wordpress.com/2009/10/04/on-the-agenda-world-business-forum-09/wbf/"><img class="size-full wp-image-1016" title="wbf" src="http://ssmirnov.files.wordpress.com/2009/10/wbf.jpg?w=318&#038;h=238" alt="The scene at Radio City Music Hall last year" width="318" height="238" /></a><p class="wp-caption-text">The scene at Radio City Music Hall last year</p></div>
<p>I am over the moon that I get to attend the <a href="http://us.hsmglobal.com/contenidos/uswbfhome.html" target="_blank">World Business Forum</a> as a featured blogger alongside an extremely serious group of <a href="http://us.hsmglobal.com/contenidos/wbf09-bloggers-hub.html" target="_blank">digital big kids</a>. <a href="http://www.successful-blog.com/http://www.successful-blog.com/" target="_blank">Liz Strauss</a> is among this crew; I&#8217;m trying to figure out a way to sling Liz over my shoulder like a backpack so she can murmur smart things in my ear as I go about my day. This isn&#8217;t practical since a) Liz is about six feet tall and b) humans don&#8217;t make great backpacks. So I&#8217;ll have to settle for tweeting alongside her on October 6th and 7th &#8212; meet me over at the forum twitter hashtag (#wbf09) if you want to find out what George Lucas, T. Boone Pickens and Bill Clinton are up to these days.</p>
<p>(Image <a href="http://special.hsmglobal.com/us-wbf/2008/img/high.jpg" target="_blank">via</a>.)</p>
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		<title>E-Mail from the Russian</title>
		<link>http://ssmirnov.wordpress.com/2009/10/01/e-mail-from-the-russian/</link>
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		<pubDate>Thu, 01 Oct 2009 22:17:59 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
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		<description><![CDATA[Being married to a Russian is like riding in the front seat of a communication rollercoaster. Woman is from Venus, Man is from Chelyabinsk. After 12 years in this country, my husband&#8217;s English is still somewhat fractured. This is alternately a source of considerable charm and tremendous frustration. Some of our most explosive arguments have stemmed from the misunderstanding [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=1010&subd=ssmirnov&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Being married to a Russian is like riding in the front seat of a communication rollercoaster. Woman is from Venus, Man is from Chelyabinsk. After 12 years in this country, my husband&#8217;s English is still somewhat fractured. This is alternately a source of considerable charm and tremendous frustration. Some of our most explosive arguments have stemmed from the misunderstanding of a simple idiom. (Apparently &#8220;Fish or cut bait&#8221; is offensive to some people, I really had no idea.)</p>
<p>I&#8217;ve been married to the Russian for ten years but I wonder sometimes if I really know the man behind the fumbling malaprops. If words are how we define ourselves, what&#8217;s it like when the words at your disposal are broken? My husband&#8217;s entire demeanor changes when he speaks Russian with his friends &#8212; he is louder and more expansive. He is the alpha male in his circle, the center of the action, the go-to guy when someone needs help or support.  He is fully empowered in his native tongue; in English, he is cautious.</p>
<p>I know this man loves language and literature. He recited Pushkin from memory when we first met and scolded me for not knowing a particular O. Henry story. I love language, too. I would die just a little bit every day if I couldn&#8217;t express myself as freely in a second language as I do in English. But the Russian is resilient. He perseveres, pushing through his discomfort in conversations with harried elementary school teachers and fast-talking north Jersey repairmen. He maintains composure navigating the rings of customer service hell with heavily-accented telecomm representatives. He even keeps pace when I come home from work ranting in hyper-speed PR-speak about some imagined client indignity. </p>
<p>Last night I learned my guys had made an IKEA run without remembering to bring me home some gingersnaps. This is a forgivable sin and I was over it in seconds. Today the Russian sent me this email. I&#8217;ve tidied up the spelling, but only a little.</p>
<p><em>Yesterday suddenly I started to feel guilty for the fact I didn’t buy anything for you at Ikea (ginger cookies and etc.) and shared my feeling with our 6 year old who was having a dinner in the kitchen and showing his back to me. Unpredictably “mal’chisch” jumped off his stool and walked to me, took my hand, kissed it and he looked at me with the most beautiful face in the world with obvious “Smirnov&#8221; sigh in his eyes  and very calmly with kinda lower tembro said: “You’re forgiven Daddy.&#8221; (I saw, it is not the baby face anymore.)  &#8220;Don’t worry, you will do it next time.” So forgive me too, I’ll fix my mistake next time&#8230;</em></p>
<p>I believe you have a gift for language or you don&#8217;t. Vocabulary can be taught, eloquence can&#8217;t. The Russian is eloquent. I&#8217;m thinking if I listen a bit more carefully, I&#8217;ll hear it ringing clear through the tangle of his English. </p>
<p>P.S. <em>Mal&#8217;chisch</em> is a sweet name for little boys inspired by a fairy tale character from Soviet days. Or so I&#8217;m told.</p>
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		<title>The Homefire</title>
		<link>http://ssmirnov.wordpress.com/2009/09/30/the-homefire/</link>
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		<pubDate>Wed, 30 Sep 2009 23:01:37 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
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		<description><![CDATA[
This started out as a Wordless Wednesday post, but I love the picture so much I had to Use My Words. Making this Wordy Wednesday.
This is our firepit up in the country. You can just make out my husband&#8217;s profile off to the left and though you can&#8217;t see it I recall that my son is curled at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=997&subd=ssmirnov&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a rel="attachment wp-att-1002" href="http://ssmirnov.wordpress.com/2009/09/30/the-homefire/firepit-fire/"><img class="aligncenter size-full wp-image-1002" title="firepit fire" src="http://ssmirnov.files.wordpress.com/2009/09/firepit-fire.jpg?w=500&#038;h=375" alt="firepit fire" width="500" height="375" /></a></p>
<p>This started out as a Wordless Wednesday post, but I love the picture so much I had to Use My Words. Making this <em>Wordy</em> Wednesday.</p>
<p>This is our firepit up in the country. You can just make out my husband&#8217;s profile off to the left and though you can&#8217;t see it I recall that my son is curled at his feet, mesmerized by the flames. My 17-year old nephew took the picture and me, I&#8217;m just out of frame doing not much of anything at all.</p>
<p>The Catskills house has a pacifying effect on this family. We don&#8217;t bicker up there. I don&#8217;t know if it&#8217;s something magical in the air or well water, or maybe the mountain view changes our collective seratonin uptake. Whatever &#8212; I&#8217;m not complaining.</p>
<p>I was looking for a poem about campfires to accompany the post because <em>poets haz pretty words</em> and I needed backup. Happily, I discovered <a href="http://www.poetryfoundation.org/archive/poem.html?id=178939" target="_blank">Linda Parsons Marion</a>. Her poem is technically about a homefire but close enough. I love it.</p>
<p><em>I’ve learned where the lines are drawn<br />
and keep the privet well trimmed.<br />
I left one house with toys on the floor<br />
for another with quiet rugs<br />
and a bed where the moon comes in&#8230;<br />
Home where I sit in the glider, knowing it needs oil,<br />
like my own rusty joints. Where I coax blackberry to dogwood<br />
and winter to harvest, where my table is clothed in light.<br />
Home where I walk out on the thin page<br />
of night, without waving or giving myself away,<br />
and return with my words burning like fire in the grate.</em></p>
<p>(from &#8220;Home Fires: Poems&#8221; copyright ©1997 Linda Parsons)<a rel="attachment wp-att-998" href="http://ssmirnov.wordpress.com/2009/09/30/the-homefire/terry-back-dive-aug-09/"></a></p>
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		<title>PR Mama Guest Star: Scott Henderson</title>
		<link>http://ssmirnov.wordpress.com/2009/09/23/pr-mama-guest-star-scott-henderson/</link>
		<comments>http://ssmirnov.wordpress.com/2009/09/23/pr-mama-guest-star-scott-henderson/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 00:52:25 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
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		<description><![CDATA[Time for another PR Mama guest post, and what the hey, let’s hear it for the boy…again. I had such a good time hosting PR Cog last time, I decided to invite another one of my favorite social media dads over to discuss balancing family and work life in this crazy business of ours. And [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=984&subd=ssmirnov&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><em>Time for another PR Mama guest post, and what the hey, let’s hear it for the boy…again. I had such a good time </em><a href="http://ssmirnov.wordpress.com/2009/09/08/pr-mama-guest-star-its-a-boy/" target="_blank"><em>hosting PR Cog last time</em></a><em>, I decided to invite another one of my favorite social media dads over to discuss balancing family and work life in this crazy business of ours. And by the way, as I’m about to dive into a roiling sea of estrogen at the </em><a href="http://typeamomconference.com/" target="_blank"><em>Type A Mom Conference </em></a><em>over the next three days, this may be the last you hear about men and dads for a while. </em><a href="http://typeamomconference.com/"><em> </em></a></p>
<p><em><strong>Scott Henderson</strong> is currently the cause marketing director for </em><a href="http://www.mediasauce.com" target="_blank"><em>MediaSauce</em></a><em>, an Indiana-based agency that helps corporations and non-profits create and implement online strategies to achieve transformational growth.  I first encountered Scott when he left an epic comment here at PR Mama that really should’ve been a full post – it was full of such great stuff, I printed it out and carried it around with me to meetings for weeks. I liked quoting Scott in discussions about cause marketing; it always made me sound smart. The post I had written that inspired Scott’s three-screen comment was in praise of his terrific work with Tyson Foods and the </em><a href="www.pledgetoendhunger.com" target="_blank"><em>Pledge to End Hunger campaign </em></a><em>(if you remember the Social Media Smackdown at South by Southwest last year, then you’ll know what I’m talking about.)</em></p>
<p><strong>Filling My Dad’s Shoes</strong></p>
<p>What makes us so special? Moms and dads have had to balance parenting responsibilities with social and work duties ever since we created this thing called “civilization.&#8221;  Like most men, I judge myself as a father using my own dad as the gold standard.  I&#8217;ve been blessed with two loving, encouraging parents.  My mom and dad have given me a lot of love and attention in my life.  They’re not perfect, but they have done a great job.</p>
<p>My dad, “Dr. Bill” as everyone in the neighborhood called him, has always been in my life and there for some of my highest and lowest moments.  He was the all-time quarterback for the neighborhood football games we played in our front yard.  No matter what the sport, he made a point of showing up for my games and even coached when he could.</p>
<p>He and I tackled a number of projects for cub scouts and school.  While we didn’t win any blue ribbons, we did rack up a shoebox full of participation ribbons (this was before kids received a trophy for everything). The single proudest moment of my teenage years came when my dad was there to see my only first place finish at a swim meet in high school one early Saturday morning.  It meant so much to me that he was there to cheer me on and treat me to a post-meet celebratory breakfast.  </p>
<div class="mceTemp">
<div id="attachment_988" class="wp-caption alignleft" style="width: 122px"><a rel="attachment wp-att-988" href="http://ssmirnov.wordpress.com/2009/09/23/pr-mama-guest-star-scott-henderson/gpbillandethan4-2/"><img class="size-thumbnail wp-image-988" title="GPBillandEthan4" src="http://ssmirnov.files.wordpress.com/2009/09/gpbillandethan41.jpg?w=112&#038;h=150" alt="Grandpa Bill and Ethan: Scott's father and son reading together" width="112" height="150" /></a><p class="wp-caption-text">Grandpa Bill and Ethan: Scott&#39;s father and son reading together</p></div>
</div>
<p>Unlike Dr. Bill, I travel a lot for my work and that’s something I have had to figure out on my own.  Don’t let me fool you &#8211; I’m still trying to find the right balance. Every job&#8217;ve had since college has involved a good deal of roadwork.  It’s not that I loathe it.  On the contrary, I enjoy traveling and couldn’t imagine having a job that kept me in one place all the time.</p>
<p>In fact, I am writing this post while on a work trip to Champaign, Illinois.  Giving my calendar a quick glance, I see this is my fifth work trip in six weeks.  That’s a lot of disruption for our three-person family.</p>
<p>For the past eight years, I have said goodbye and given that “one last hug and kiss” a lot to my son, Ethan.  He’s never known me not to travel in his eight years of life, but it’s not something he wants.</p>
<p>Before I left last night, I decided to interview him as part of this guest post.  Here’s what I learned:</p>
<ul>
<li>He likes when I bring him home souvenirs like the small White House I picked up from a gift kiosk in Washington DC. </li>
<li>He also likes it when I bring home sweet treats like the delicious goodness from <a href="http://www.thecrispery.com/">www.thecrispery.com</a>.</li>
<li>If it were up to him, he would make it a law that dads would never have to travel without their families.</li>
</ul>
<p>When I take the time to think about it, I realize that my son is forming his gold standard for fatherhood by how I’m doing as his dad.  That’s an amazingly heavy responsibility, especially with all the traveling I do.  I hope he will feel one day about me as I do about my dad.</p>
<p><a rel="attachment wp-att-986" href="http://ssmirnov.wordpress.com/2009/09/23/pr-mama-guest-star-scott-henderson/scott/"><img class="alignleft size-full wp-image-986" title="scott" src="http://ssmirnov.files.wordpress.com/2009/09/scott.jpg?w=103&#038;h=147" alt="scott" width="103" height="147" /></a>You can connect with Scott on <a href="http://twitter.com/scottyhendo" target="_blank">Twitter</a> or at his personal <a href="http://www.rallythecause.com" target="_blank">blog.</a></p>
<p><strong> </strong></p>
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		<title>Mom Blogging Goes Hollywood</title>
		<link>http://ssmirnov.wordpress.com/2009/09/17/978/</link>
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		<pubDate>Thu, 17 Sep 2009 22:03:47 +0000</pubDate>
		<dc:creator>ssmirnov</dc:creator>
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		<description><![CDATA[
I&#8217;ve always liked Uma Thurman, but when she emerged as the central muse in the twisted world of Quentin Tarantino she stole my heart once and for all. Mrs. Marsellus Wallace in Pulp Fiction? Swoon.
When I heard Uma was starring as a mom blogger in her next film, it was hard to shake the image [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ssmirnov.wordpress.com&blog=3839269&post=978&subd=ssmirnov&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="text-align:center; display: block;"><a href="http://ssmirnov.wordpress.com/2009/09/17/978/"><img src="http://img.youtube.com/vi/AfOrDpea42s/2.jpg" alt="" /></a></span><br />
I&#8217;ve always liked Uma Thurman, but when she emerged as the central muse in the twisted world of Quentin Tarantino she stole my heart once and for all. Mrs. Marsellus Wallace in <em>Pulp Fiction</em>? <strong>Swoon.</strong></p>
<p>When I heard Uma was starring as a mom blogger in her next film, it was hard to shake the image of her as The Bride in the <a href="http://en.wikipedia.org/wiki/Kill_Bill" target="_blank">Kill Bill flicks </a>&#8211; kick ass yellow jumpsuit, bloody sword, fiercely beautiful and totally lethal. Then I remembered that it was the ferocious drive to reclaim her lost daughter that drove her through the second film &#8212; so in addition to being a real-life mother, Uma knows how to play motherhood and <em>then some. </em></p>
<p><em>Motherhood</em> was written and directed by <a href="http://www.imdb.com/name/nm0225869/" target="_blank">Katherine Dieckmann</a>, who I got to  spend some time with this afternoon on a conference call with a handful of other NYC-area  bloggers. Couple of things you might want to know about Katherine and <em>Motherhood:</em></p>
<p style="padding-left:30px;">The movie was made almost entirely by women. That rocks.</p>
<p style="padding-left:30px;">Katherine drew from her own life in creating it; in fact, the film was shot in the building where she lives. She said she awoke each morning to the sound of the crew setting up, got her kids fed and off to school, and went to work. Downstairs. Which also rocks.</p>
<p style="padding-left:30px;">Katherine&#8217;s kids loved the craft services. Anyone who&#8217;s been on a TV or film set knows what this is. It&#8217;s food, and lots of it. The kids called it &#8220;crafty&#8221; and apparently got obsessed with it because Katherine is not a &#8220;big snack giver.&#8221;</p>
<p style="padding-left:30px;">One of the reasons Katherine was inspired to make the movie is that she couldn&#8217;t find any authentic representations of motherhood on the big screen. She cites <a href="http://www.imdb.com/title/tt0092605/" target="_blank"><em>Baby Boom</em></a> (Diane Keaton as J.C. Wiatt, <em>amazing</em>) as one of the last movies to treat motherhood as the complex juggling act it really is. (That was 22 years ago, by the way.)</p>
<p>I can&#8217;t wait to see this movie. I love Uma playing disheveled. She&#8217;s incredibly endearing, and with Minnie Driver as her BFF and Anthony Edwards as her hub, what&#8217;s not to love. I also love movies shot on location in this city. I can&#8217;t help but wonder if <em>Motherhood</em> won&#8217;t be just a little bit of a love letter to the West Village, since it&#8217;s where Katherine makes her home.</p>
<p>Finally, I love that blogging &#8212; mom blogging, specifically &#8212; is in the spotlight with nary a mention of <a href="http://ssmirnov.wordpress.com/2009/05/22/are-bloggers-publishers-or-editors-and-why-it-matters/" target="_blank">FTC guidlines </a>or brand shilling controversies. Maybe this film will put the focus back on what&#8217;s been true about mom bloggers from the beginning: they tell it like it is about motherhood. Authentically, unfiltered, with some of the most beautiful writing on the internet. They are raw, passionate, angry, joyful, supportive, frantic, serene, hilarious, loving. Some times all at once. I am not surprised &#8212; and eternally grateful &#8212; that it&#8217;s a woman bringing this glorious cacaphony to the silver screen.</p>
<p><em>Motherhood</em> opens in select markets October 23rd. Get more info <a href="http://www.motherhoodthefilm.com/" target="_blank">here.</a></p>
<p><em>[Disclosure: There are no material connections between the makers of </em>Motherhood<em> and me. All they did was invite me to participate in a conference call. I realize I've just set a dangerous precedent as a cheap date. What I really want but am too shy to request is to go on a playdate with Uma, Katherine and their kids. I might even remember to bring my kid. Katherine says it's okay to drink wine during playdates, provided the children are not put in harm's way. So clearly we were meant to be best friends.]</em></p>
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