Smooth. Energizing. Satisfying.

Oh how I’m sweatin’ Chimes Ginger Chews.  I love ginger candy but somehow never found my way to these delicious, spicy, chewy treats until a month ago — just look at this tin.  I love everything about it — old-timey yet modern, familiar in an apothecary sort of way yet exotic dare I say mysterious (note the Buddha-like face peering out from behind the brand logo).  I have it sitting on my desk and it never fails to elicit praise.

Beautiful! And tasty. Buy them at smallflower.com.

Good scoop on the strategy behind the package design here.

I also love the three-word tagline (see post title.)  Was admiring another three-word tag earlier today from these guys:

 

Taste. Luxury. Humor.

Perfection. The essence of the Barneys brand.  Perhaps we need one for DeVries.  Let’s see…we could focus on what our output is…

DeVries Public Relations/Buzz. Opinion. Conversations.

Or how we do what we do…

DeVries Public Relations/Creativity. Insight. Strategy.

Or just toss all relevance to the wind, take a DaDa approach, and sneak in the Chimes Ginger Chews tagline:

DeVries Public Relations/Smooth. Energizing. Satisfying.

I’ll go with option #3.