Beefin’ in the Blogosphere: POST SCRIPT
Speaking of blurring professional and personal lines – please do read this account at David Henderson’s blog of a Twitter post that recently caused major tension between Ketchum and client FedEx. It’s a cautionary tale for all of us and something I won’t even snark about because frankly, there but for the grace of God go I … etc.
Thanks to my colleague Craig for bringing the story to my attention.
Categories: Clients, Marketing, Public Relations, Work
Blogs, Clients, Public Relations
Stephanie – an update on this. Mr. Andrews’ comments never mentioned FedEx or Memphis – they were in fact related to an incident of racial intolerance he experienced and was expressing irritation with. Changes the story completely…
Thanks for the comment, mkeefer. I do understand that. But since Twitter (or FB statusing or whatever kind of micro-commentary one engages in) doesn’t provide that depth of context, misunderstandings on the part of the reader are bound to happen. And upset as James Andrews must have been by the incident that provoked the tweet, as a PR pro and social media expert he should’ve thought twice about how a client and city resident might misinterpret the statement. Net/net: tweet wisely. ‘Nuff said.
This story has certainly opened up loads of dialogue on the issue. http://www.prweekus.com/Tweet-furor-mustnt-quell-online-candor-creativity/article/126547/